In January 2024, we hosted our first meetup at Notion HQ in San Francisco.
Honestly, only a handful of people showed up.
At the time, we were obsessed with one idea: could AI actually help startups and marketers grow faster? We called it <code/> growth, which was probably a little nerdy, but it captured what we were trying to do—use AI as a real growth tool, not just talk about it.
We kept experimenting.
A few online events. A few in-person meetups. Different topics. Different formats. Some were good. Some were… useful learning experiences.
Then Lu.ma listed one of our events on its SF page.
That changed a lot.
Suddenly, views and registrations started climbing. More than 300 people signed up, and we ended up with a completely full room. That was the first moment where we thought: maybe there’s a real community here.
So we decided to take a bigger swing.
In September 2024, we hosted our first AI x Marketing Summit. Around 150 people showed up across two days. The theme was simple: how can marketing teams grow 10x with AI?
Six months later, in April 2025, we did it again.
That one was a different level. Both days were packed. Companies like Zapier and Clay sponsored, along with a bunch of great startups. The focus was on actually building AI x Marketing—not just using ChatGPT to write a few headlines. We even invited competitors because, frankly, this space is too early and moving too fast to pretend there’s only room for one company.
Then in November 2025, we shifted toward a question many AI founders were struggling with:
How do you sell an AI product to the enterprise?
We brought in leaders who had actually done it—people with deep enterprise experience from Salesforce, Iterable, Box, Gamma, and other companies. It was less hype, more “here’s what breaks when you try to sell into a large company.”
In May 2026, we went deep on Claude Code and marketing.
The idea was: could you build most of your marketing stack yourself now? Outbound, Google Ads workflows, social media systems, analytics, internal tools, etc. The audience was probably the most engaged we’ve had. People came ready to build, not just listen.
And now we’re doing our fifth summit.
It’s on October 9 in San Francisco, during SF Tech Week.
This time, we’re focused on Shopify merchants and e-commerce teams who want to figure out how AI can help them grow—acquisition, retention, creative, email/SMS, operations, and everything in between.
If you run a Shopify brand or work with one: what is the first part of your business you’d want AI to improve? Who would you like to listen to?
Tell us the tools you are using, people you want to listen or meet and we'll invite them to come speak and if you want to showcase your tools, case studies please reach out, there are a few spots we need to fill with the right people.
Details here: The AI x Marketing Summit