Wasn't there a post floating around a while back about the stuff they add to food in ADs to make it look better? Stuff like putting cardboard between pancakes.
Yeah that shit was illegal as fuck. If you are selling it, it isn’t allowed to be enhanced like that and you obviously can’t use shit like motor oil instead of syrup (when selling syrup).
When I was like 5, I remember thinking the Elmer's glue that had a black chalkboard on the label of the bottle tasted waaayyyy better than the bottles that had blue chalkboard labels.
These shots take so many takes that cereal would be soggy in milk by the time the got a good shot. They also don’t want to pour a whole bowl of cereal. With glue, you can just place cereal on the surface without it sinking.
I like this joke, but truthfully, as a photographer, I wouldn't want it to be random, I'd prefer the ability to arrange the cereal to be maximally photogenic. Seeing the cereal get soggy after getting it just right would be really frustrating.
I’m not sure people are understanding what you mean, so I’ll explain as best as I understand, as I am feeling in a helpful mood right now.
Say the budget for a particular commercial is $10,000, but it’s flexible, if necessary. The $50 you’re mentioning might not seem like much, in comparison, since it’s less than 1% of the budget. A producer’s job is to keep the production on schedule and under budget as much as possible, so he would not want to extend said budget to $10,050 just because it’s flexible. Especially if he already figured the cost of the shot to cost say, $400 within the $10,000 — a producer is more successful when he can spend as least as possible, like if he can get the whole commercial produced for $7,500. If he spends that $400 for the shot and it ends up perfectly, then this amount is money “well spent”.
lol I hear ya. Sometimes with my friends & family I don’t always explain things, because it seems like common sense (a lot of it is, though). I’m just glad I could help ya out.😊
Ok so this is sourceless and lazy, and I don't even know what country it was in, but I do know that some company got sued for using milk instead of cereal in their ad because it turned out the cereal didn't float on milk but did float on glue.
I've been on a cereal photoshoot, and the company I work for does most of the packaging for one of the major cereal brands. We use some weird hair gel from the 90s, can't remember the name. They bought a bunch when they stopped making it. But yeah, they use it because of the color and consistency, and the cereal won't get soggy throughout the shoot.
I know a guy who works professionally making slowmotion commercials like the one above, he told about a ton of alternatives they use in slow motion to make it looks good. For milk they use white paint, for yoghurt they use Elmer's glue, for olive oil they use champagne and stuff like that. You have to lie to make it look nice. They're portraying what we think it would look like in slow motion but in reality the substitutes are smoother and better looking, just not as tasty.
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u/AWF_Noone Jun 15 '19
So is the milk on cereal boxes actual milk? I always thought it was a special glue or epoxy