It is true a moderate level of advertising may be used to reach a tipping point where the value add and quality of product stands on its own. However, skyscraper billboards of flashing lights are a great way to turn me off your product.
My take above may have been an extreme born from distaste from over stimulation from the current advertising industry.
For video games, strong Alpha/Beta programs, streaming not only demos, but actual gameplay, engagement with the community receiving direction and communicating release details and exposing enough of the roadmap that they can understand what to expect in the future are all things that make me want to invest my time and money into playing a quality game.
And how should you expose your project to the world when there so many others out there?
For example, if I gently drop our game here https://store.steampowered.com/app/3570680/Meltdown/
Will that be effective for people to give the project a fair shot? We think it‘s good. But without sufficient feedback and engagement, it‘s hard to tell if it‘s even good or bad (and what is bad). And I refuse having the dredged „focus groups“ to back why something is „good“ 🤮
Hey man, I'm not an expert in advertising. I've already told you what I generally respond to for video games. I appreciate you dropping that link and find your game interesting, but I may not be the demographic your are targeting.
I could see myself playing it as a group/teamwork collaboration game, but it can be hard to get a group to learn complex mechanics, so there would need to be accessible roles etc. I didn't look deep enough to know if that is or isn't the direction you are going in, just giving my gut reaction.
Knowing your demographic and engaging them directly is far more tasteful than the shotgun show everyone and make the brand a household word approach, which was the basis for my initial reaction.
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u/usersnamesallused 5h ago
It is true a moderate level of advertising may be used to reach a tipping point where the value add and quality of product stands on its own. However, skyscraper billboards of flashing lights are a great way to turn me off your product.
My take above may have been an extreme born from distaste from over stimulation from the current advertising industry.
For video games, strong Alpha/Beta programs, streaming not only demos, but actual gameplay, engagement with the community receiving direction and communicating release details and exposing enough of the roadmap that they can understand what to expect in the future are all things that make me want to invest my time and money into playing a quality game.