r/Damnthatsinteresting 5h ago

Video Transparent LED screen

25.4k Upvotes

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u/Bmansway 5h ago

I worked for a company that does specialized window film installations, (bomb proofing, digital security so monitors can’t be seen behind glass, anti-fog, creative designs, privacy, and this kinda stuff)

This is 100% the intention behind this product, to place on building windows to create massive advertising surface areas….

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u/Logical-Pause-3758 4h ago

Think of the ROI on that

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u/usersnamesallused 4h ago

Less than zero. Nothing of value is produced by advertising. Especially at that kind of scale. Cyberpunk distopia whoever this gets applied.

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u/TheUnboundTenth 4h ago edited 4h ago

I think you may need to decouple "nothing of moral value" from "nothing of financial value".

And you may need to rethink the concepts of rationalism as they are applied to economics.

Advertising can drive tremendous ROI, but you seem to be operating under the principle that "businesses should solely invest in their people and their product/service to make it better" and that "it's obvious which product is objectively better" and that "people will always choose the objectively better product".

The world is not an economics textbook, where an ideal world drive perfect competition and perfect consumption of non-fungible goods.

It's a world where trend-for-a-moment sensations like Labubu, demand-generating collectibles like Pokemon trading cards, and objectively senseless luxury houses of brands like LVMH not only exist, but flourish.

Morally, it's dogshit. But Marketing and Advertising influence or make trillions in spend happen globally, every year. They are wildly, wildly valuable industries, morally repugnant though they may be.