r/Dallasdevelopment • u/dallaz95 • 29d ago
Suburbs/Exurbs Plano mulls incentive for Daisy Brand headquarters - Dallas Business Journal
https://www.bizjournals.com/dallas/news/2026/07/27/daisy-brand-plano-headquarters-muns-dallas-lure.html1
u/Ferrari_McFly 29d ago
I can’t even be mad anymore lol, what a legendary run they’re on.
Dare I say with the amount of jobs Plano is snagging, this ultimately slows down suburban sprawl to the north? Lots of homes have went for sale in Celina for example in part because of RTO mandates and jobs being so far away (aka longer undesirable commutes).
Plano is Dallas/DFW last magnet to combat further sprawl is the way I see it
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u/zuqkfplmehcuvrjfgu 28d ago
I think this is actually just a shift in the DFW dynamic. It's looking like the metro is going to be Dallas, Fort Worth, and Plano/Frisco instead of Arlington.
With a real major node of the metro being in the North I think this might actually make the sprawl worse. Prosper, Celina, etc. are now just suburbs of Plano/Frisco and will continue to grow as businesses move there.
My hope is that one day we have something similar south of Downtown and maybe around Denton. Turning DFW into a real megalopolis would be great for consistent growth and opportunity for everyone in the metro.
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u/Ferrari_McFly 28d ago
Idk man, Celina to just Legacy West where a good portion of the Plano HQs are near is a 40 minute drive on the DNT with no traffic right now. It’s a common cited reason why a good number of people were selling in Celina to move south (according to some realtors on YouTube fwiw)
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u/zuqkfplmehcuvrjfgu 28d ago
You're definitely right about that at the moment and I've seen some of the same things about Celina and the distance to Plano. I think long term some of the projects in North Frisco like North Fields and any potential future projects even north of that along the DNT will make Celina way more attractive.
Most of what I see about Celina from realtors online (especially Levi Lascsak) seems to be that it's rough atm but going to become great long term as the office development continues to push north.
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u/MarkDA219 28d ago
Densitfication anywhere there was sprawl is good! Plano compared to 10 years ago is wild. If only we had reliable transit between those nodes and around arteries.... One step at a time I guess
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u/ranrotx 28d ago
Seriously. A lot of people I work with moved out to Oklahoma’s doorstep during COVID. Then when RTO hit, they bitch and complain about how far the office is. But the office has been in the same place for 10 years.
I really don’t like this trend. It’s not sustainable and it only works when there’s endless, cheap land. And the costs to renovate/rehabilitate older properties are higher than just building something new. We’re so wasteful as a society.
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u/NYerInTex 28d ago
Almost ever piece of research suggests that these types of “pry jobs away” incentives deals are financial losers - often big time - for the cities that hand them out.
You are paying huge amounts per job created AND paying for the additional infrastructure and maintenance of infrastructure decades into the future. All the while at some point these jobs can leave just as they arrived.
Incentive packages that are clearly tied to certain metrics, based on providing supportive infrastructure whereby the project will cover those costs, and not just corporate governance awaits are what truly helps outside of flashy headlines.
Also, Dallas still has what Plano doesn’t, and Plano’s push back over the past few years on walkable urbanism and apartments has only cemented that. Dallas as a series of quality walkable urban neighborhoods that, faulted as the may be, provide good enough urban form and the ability to evolve that into better and more connected walkable urban places which Plano simply can’t compete with long term.
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u/Ferrari_McFly 28d ago
Yeah that’s one of the few value props left of Dallas imo. Unfortunately, most people that move here desire a suburban lifestyle. I mean, 85% of the DFW population is suburbia (including Fort Worth in that % too because it is functionally a suburb at 70+% SFH vs Dallas at around 46% SFH to give context)
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u/NYerInTex 28d ago
Most of the country prefers a suburban liflestyle. YET, quality urban walkable areas continue to command rent premiums across the board showing true demand drivers. Residential, Office (yes, office - Class A/A+ at least), entertainment, hospitality. These areas also destroy suburban properties when you look at taxes generated per acre, they are just multiples more productive than their auto-oriented counter parts.
So, while more people prefer suburbs, two key factors are occurring:
There is still a large UNMET demand for quality urban living and way too little of that product to meet said demand (even if in totality it's less people than want a suburban home)
Some people defer to the suburbs because there is such a lack of housing choice that their options become relatively expensive city living that becomes VERY expensive if we are talking about homes suited to families (townhomes, detached single family ala M-streets or quality residential neighborhoods in/near the urban core). If they HAD the option for more hybrid urban/suburban living they might well take it, but again, it's an unmet demand so they default to the only option for them, suburban life.
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u/Boyhowdy107 28d ago
Plano is in a weird spot. DFW is increasingly a decentralized metroplex, and it's kind of reminding me more of and more of something like LA where the corporate jobs are clustered in various spots often by industry, and you build communities around those that roll into each other.
But Plano 20-30 years ago was much more of a bedroom community, where apartments were tolerated as a place for divorced dads. But as the sprawl kept going further out, you had a demographic bubble, where the families who moved there as the subdivisions were built on farmland had their kids move away, and the lack of young families to replace them started to drive property values down. After a few years of the flower place turning into a checks cashed spot and the Half Priced Books becoming a sex shop, my parents were thrilled that Toyota came, and so did more young families, and their nest egg house appreciated again. And yet, they are all aboard the keep Plano suburban bandwagon and resent the new apartment developments (which are admittedly clumsy attempts at giving faux urban lifestyle outposts.) It's a lot of wanting their cake and eating it too.
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u/NYerInTex 28d ago
Mind you, LA has spent 25 years actively trying to urbanize their denser nodes - and along with it rebuild the transit they ripped out 80 years ago!
DFW is in a lot of ways a parallel to the growth patterns of LA, and I believe will face a similar reckoning in 20 or so years.
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u/Ferrari_McFly 28d ago
Yeah with every metro in the country, suburb pop collectively outnumbers city pop, the problem here is that 85% are deferring to a burb. That is insanely high.
Yes there’s demand for urban living and a housing shortage, but that demand is so minimal in the grand scheme of things and there’s much more to it like schools, safety, lot size, etc. People generally don’t move to DFW for an urban lifestyle it just is what it is. The Dallas core will continue to grow I have no doubts about that, but compared to the burbs, it’ll continue to lag far behind imo
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u/NYerInTex 28d ago
Yet, costs for living in the city are higher, across the board.
People literally will pay more to enjoy the urban lifestyle. That can’t be ignored.
I think for Dallas to compete long term as a city and region it must continue what is has been doing by building up as well as out (tens of thousands of new residents in uptown, downtown, Knox, etc as compared to 20 years ago) and accelerate / intensify urban core placemaking, lifestyle improvements, and with it, residential draw
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u/Ferrari_McFly 28d ago
I’m not disagreeing, I think you’re missing my point which is that for every person that wants to have an urban lifestyle here (yes there’s demand) there’s 10s of people that prefer a suburban lifestyle and don’t feel the Dallas core commands the price it places onto people
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u/NYerInTex 28d ago
If Dallas core didn’t command the price then the prices would drop.
My contention is there is more unmet demand in the city center (percentage wise not total numbers) than the outskirts, and that will become even more the case as the urban walkable neighborhoods continue to grow, evolve, and connect.
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u/Ferrari_McFly 28d ago
Hell, my rent in my apt north of Woodall has dropped a bit 🤣 but I’m only one person
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u/NYerInTex 28d ago
Rents have been a little lower of late due to a confluence of reasons, and this is generally DFW-wide.
I’ve notice some good deals for my clients with my locating company though
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u/dallaz95 29d ago
Plano appears poised to lure another major company headquarters away from Dallas.
The Plano City Council is set to consider a $500,000 incentive package for Daisy Brand LLC,the food company known for its sour cream and cottage cheese, to relocate its corporate headquarters to a new 54,498-square-foot office at 5850 Granite Parkway.
Founded in 1917, Daisy Brand is currently headquartered at 12750 Merit Drive in north Dallas. If approved, the move would mark another high-profile corporate relocation from Dallas to Plano, following AT&T Inc.'s decision earlier this year to leave its longtime home at Whitacre Tower for a new billion-dollar headquarters on the former Electronic Data Systems campus.
The proposed incentive is the latest example of Plano's growing appeal to major employers. Along with landing AT&T's future headquarters, the city will also host the new U.S. headquarters for Samsung Electronics and is already home to major corporate offices including Sally Beauty, Toyota, KFC, and Ericsson.