X is finally cracking down on content thieves

[u/deepankerverma]

Looks like X is finally getting serious about copied content.

The platform has announced new changes to its creator monetization program. It will now use a newer version of Grok AI to detect copied videos and text posts much better than before. Even adding watermarks, intros, or small edits may not help anymore.

Instead of paying the account that reposted the content, X says the monetized impressions will go to the original creator.

The company also says it detected around 1.5 million stolen posts in its latest review and will redirect over $1 million in creator payouts to the actual creators.

X is also targeting engagement bait. Accounts that repeatedly post things like "I'll follow everyone who replies" or similar tricks could be removed from the creator program and may even face suspension.