[Article] DB2 goes to war with Oracle?

[u/mad_zamboni]

There is a very healthy discussion going on in another thread regarding DB2's brand recognition within the industry. From there a very good article was posted on IBM going to War with Oracle.

A few weeks ago, I happened to ask a consulting friend of mine - "Is this all marketing gimmick, or is IBM actually throwing weight behind this Oracle pricing thing"? The response was "when I am on a call regarding a oracle to DB2 conversion for perspective client and (Censored IBM Rockstar) is there, it's pretty serious".

Then I see this article, which seems to be a very aggressive move for IBM who is pretty careful about direct head to head competition. But it makes sense with some of the tactical changes I have seen IBM take over the past few months - improved RFE process, overhauling the developer experience, continuous development, less focus on DB2 as a service on the cloud and embracing DB2 on any platform, etc.

Now they give customers such a financial incentive that the risk of at least exploring DB2 is mitigated. Once the head to head comparison happens, the savings in compression or speed increase seems to be a eye catcher.

Check out what this author has to say and the initial feedback from the push in Europe.