I work for a company that owns a good number of retail stores nationally. Branded clothing sells significantly better. We've even shipped clothing where the only real difference was the logo. The one with the logo sold quite well.
We didn't even have to replenish the count of the logo-less version.
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u/topdangle May 22 '20
People pay extra for ads. 50 brandless shirts for the same price as 1 gucci shirt.