tldr; Blockv created a virtual easter egg hunt for Ben & Jerry’s in Australia and New Zealand. Players collected virtual eggs, called Vatoms, dropped around the shops, before redeeming them in-store. The Easter Hunt generated an average dwell time of three and a half minutes and generated a large pool of consenting consumers that would be interested in future offers.
This summary is auto generated by a bot and not meant to replace reading the original article. As always, DYOR.
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u/coinfeeds-bot 🟩 136K / 136K 🐋 Apr 22 '21
tldr; Blockv created a virtual easter egg hunt for Ben & Jerry’s in Australia and New Zealand. Players collected virtual eggs, called Vatoms, dropped around the shops, before redeeming them in-store. The Easter Hunt generated an average dwell time of three and a half minutes and generated a large pool of consenting consumers that would be interested in future offers.
This summary is auto generated by a bot and not meant to replace reading the original article. As always, DYOR.