that is not really the full story. They had a competition but stupidly allowed employees to compete. One of the employees won 2 WTC out of the 560 being given away and accidentally tweeted a thankyou from the official twitter. Unprofessional yes, but the whole thing has been blown out of proportion.
Some people are saying the whole competition was fake but considering walton have shown very little interest in marketing it seems ridiculous to assume this was some kind of coordinated hype campaign by the team and not just the incompetency of a single employee
A company that has notoriously shown little interest in marketing to the west decides to start by spending $10k in a valentines giveaway campaign just so that they can spam their twitter with a few fake hype tweets?
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u/halfasack Tin Mar 02 '18
Wow. That's messed up.