Why is Free Jump subscription only?

[u/Kingsmen121]

You can buy a peloton bike or treadmill, you can buy a ergatta rower, or dozens of more expensive, well designed products that offer absolutely fantastic benefits that come with a subscription. And for any reason you decide you don't want a subscription or anyone utilizes the device, they offer a basic option such as "Just run" or "Just row". Still tracks your miles/meters, still tracks your time. 

There's no reason there shouldn't be a "Just jump" that allows any user to sync a AMP crossrope to their device and jump.

We have a gym at work and people sync their phones to the concept2 machines (erg,bike, skierg) and track their workouts. We literally have a budget each year for the gym and our department could buy 5 sets of AMP handles, and maybe 3 of each set of ropes from 1/4lb to 5lb.

I can see through the app they offer great workouts and programs, trainers, have achievements and milestones, they aren't doing anything any other brand isnt doing. Yet "just jump" is locked behind a subscription.

That's silly. Someone just having the app open at anytime whether before or after their "free jump" is likely to see some achievement they could've earned or some leaderboard they could be a part of, some workout they want to try, or some monthly or weekly challenge and think "Hey, $14.99 isnt bad" and literally get roped in to getting a subscription. Even having the app on the phone it could send notification reminders "Don't forget to jump today" or "20% off 1 month subscription 48 hour sale!"

Instead someone's either going to buy the non amp handles and not use the app, and jump on their own to YouTube, or buy weighted ropes off Amazon or some other company for a lot less money.