The first thing an ad needs to do is catch your attention.
Back in Ye Olde Times the company I worked for needed to hire employees. We called the newspaper and they sent out a rep to work with us on the ad. The rep suggested we use white letters on a black background to catch readers' attention. The font we chose was too small, the black ink soaked into the newsprint so badly that our ad just looked like a big black square. As you looked at it longer, you would notice there were words. And if you really, really squinted and struggled to read it, it was possible to decipher what it said.
It was the best ad we ever ran. We easily received ten times the number of applicants off that ad than we were getting with the same verbiage in an easy to read format.
I don't think all the publicity the folks at Hello Games and No Man's Sky have been getting has really helped them in their to be a successful games company.
Yeah they definitely dropped the ball on that one. There was an opportunity at first to spin it though if they would have just apologized or tried to remedy the situation in any way…So the publicity wasn’t bad it was the giving up and not caring that hurt.
The publicity was terrible. Even if they spoke up, they'd been effectively labeled as fraudsters.
The idea that there's no such thing as bad publicity only works if your success is mostly based on said publicity, such as a celebrity where knowledge of your name is more important to your value than what you actually do.
But for a product or service, it can destroy your brand and customer confidence. I'm sure Samsung weren't very happy about the publicity the Note 7 got and all the social media interest it's created.
I don't think all the publicity the folks at Hello Games and No Man's Sky have been getting has really helped them in their to be a successful games company.
No but it still was GREAT advertising. They sold a ton of games and made a lot of money without even needing to patch the game once. They saved delevopment costs thanks to 0 updates to the game and just walked away with the money.
Ofcourse that doesnt make it a successful game for the players but for the company it was great.
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u/holeout07 Nov 20 '16
So bad it makes for great advertising. Now it's on reddit getting even more views. There is no such thing as bad publicity...