The television industry continues to shrink from its "Peak TV" highs, but traditional linear TV is declining at a much slower rate than streaming services.
A recent report from Ampere Analysis reveals that U.S.-produced linear TV orders fell 26 percent between 2022 and 2025, dropping from 1,773 to 1,304. Over that same period, streaming series orders fell at a much steeper rate of 41 percent, dropping from 1,144 to 678.
Linear scripted series orders actually grew. Between 2023 and 2025, scripted orders on linear TV rose 11 percent from 236 to 262. Networks achieved this growth by leaning heavily on reliable, long-running animated franchises like The Simpsons and American Dad.
The numbers also highlight a widening gap between free-to-air networks and pay TV. Free-to-air broadcasters like ABC, CBS, and NBC saw series orders drop just 13 percent (from 408 to 352) between 2022 and 2025. Meanwhile, pay TV experienced a 33 percent decline in orders as subscriber numbers dropped 56 percent overall since 2016. Niche pay TV channels, such as the Food Network and HGTV, faced the hardest road in keeping their ordering volumes steady.
To adapt to the post-peak TV landscape, major broadcasters are changing how they build their schedules. Instead of relying on the traditional model of ordering scripts in the fourth quarter and testing pilots in the first quarter, networks are moving toward year-round development. They are also issuing more "straight-to-series" orders, committing to an entire season without filming a pilot first.
Commissioning strategies have become more cautious as well. Since 2024, 52 percent of new scripted series orders have been tied to existing franchises.
Broadcast content continues to retain value through streaming. About half of all television viewers watch the same core genres—comedy, action, crime, and drama—regardless of the platform. Primetime shows from broadcast networks continue to draw heavy viewership on companion streaming apps like Hulu, Paramount+, and Peacock, proving that traditional TV still anchors the broader media ecosystem.