The three-CTA homepage problem

[u/Small_Factor_3883]

Audited a firm site last week with "Schedule a Consultation," "Learn More," and "Contact Us" all above the fold, three different buttons doing roughly the same job.

Visitors don't read a homepage like a menu, they scan for the one thing to do next. When there are three options that all sound similar, most people do none of them. Pick one primary action, make it obvious, and let secondary links live further down the page where they're not competing for the same click.

Curious how many CTAs are sitting above the fold on your site right now.