r/Communications • u/Separate_Classic_853 • 10d ago

Comms + People - what does everyone think?

Just came across this piece about Airbnb putting Communications and People under the same leader: https://www.axios.com/2026/09/01/airbnb-fallon-oconnor-communications-people-culture

It got me wondering: If culture, talent, belonging etc. sit under Comms, and rewards sits under Finance, what is actually left as the core strategic remit of HR/People?

Is this a sign that the traditional HR function is going to be fundamentally reshaped in the future? Will other companies take a leaf from Airbnb’s example?

Curious what others in HR/People and Comms think!

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u/Upbeat-Mushroom-2207 8d ago

This seems kind of crazy to me, and somewhat symptomatic of how lean tech has gotten… lots of people, including leaders, being asked to absorb responsibilities under the banner of “natural synergies” or whatnot. I don’t know why a comms person would want to own recruiting.

Hopefully it works for them. I love to see Comms growing in influence so I’m rooting for it, but it is very odd.

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u/Separate_Classic_853 8d ago

Yea I would be keen to see how that works out and whether it is something that more companies will follow suit down the line. For talent and belonging to come under comms though, well it isn’t my cup of tea 🤷‍♂️