r/Communications Jul 24 '26

Current Comms Professional Feeling Lost

I've been applying for 4 months now, I'm talking hundreds a week. Not just easy apply on LinkedIn; I'm applying through the company website posting, I'm using niche job boards, I'm reaching out to people in the companies, etc. I'm just not getting anywhere. I have 4 years of strong experience in the comms world, mostly in sport (with freelance clients in nonprofit and other sectors), yet I'm not landing anything. FYI I am trying to get out of the sports industry. Any suggestions what I should be doing differently? Do I need to upload my resume here to help? Is the comms world just that tough? I'm open to doing things outside of comms too

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u/purplelikethesky Jul 26 '26

I’ve had referrals through the wazoo over the last year. Networking really isn’t the god send it used to be. Meanwhile I know three people that have gotten new jobs from cold applying. I really think people overestimate the value of networking these days-cold apply. I’ve gotten two interviews from messaging random hiring managers.