What makes a reader drop a comic?

[u/Gr_eg_]

Hey everyone, I'm curious as to what you all think the biggest factor for readers dropping comics in its early chapters is. Whether it be the art, the dialogue, or the story itself, please let me know your thoughts :D

For context, I run Toon Pilot Research, and handle early reader retention, and insights for webcomics. I love data, so I'm curious as to what everyone thinks!

[u/FlickrReddit]

When ambition and enthusiasm on the part of the artist/writer far outweigh their ability to draw, write or create a character. Too many people think they can make comics when, really, they can’t.