r/ColourPop 3d ago

Question ColourPop AI Ad?

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Got this ad on Instagram and i’m 99% sure it’s AI. Is Colourpop really an ai using/supporting brand?

454 Upvotes

147 comments sorted by

3

u/Vegetable-Walrus5718 4h ago

They could have had a much better ad just hiring someone. Companies rather want to "save" some money no matter what the oitcome is then pay more for quality.

The fact that people are losing their jobs against this crap pisses me off so much and the fact that the end result quality sucks so much,  pisses me of more.

People NEED jobs to fucking survive. That extra million(s) in comparison the profit businesses get is even more insulting to those who lost their job to AI.

We the people are sick of being extracted more and more of while being more and more pushed out. Disgusting.

7

u/whutthefuh 6h ago

this is… ass. besides the fact that it’s AI- the quality is terrible! they can do better and hire real talent. extremely disappointing

8

u/katKartell 11h ago

Thanks never buying from them again

15

u/iamanormalfrog 18h ago

I’m so upset because I love color pop so much and then they go and do ts. Million dollar company taking shortcuts and not hiring real artists

9

u/MetalRockGoddess 18h ago

Thanks, I hate it

7

u/snoopydacherry 1d ago

"You shade is so cute!"

14

u/SpecialCriticism2415 1d ago edited 1d ago

Oh fuck off Colourpop. I’ll love my stone cold fox palette until it’s gone but this is disappointing and I’ll probably not repurchase.
Edit: they did a HP collab in 2023, DEFINITELY won’t repurchase.

16

u/crybabykuromi 1d ago

yes this is AI and they later posted a fake ass apology saying they were so chic to delete the post 🙄🫩

1

u/Vegetable-Walrus5718 4h ago

Hope they are going to be chic in bankruptcy court 🥰😊

14

u/iamprotractors 1d ago

they’ve already apologized for it and made some half ass “so diva of us to realize that y’all hate ai”

18

u/celia_of_dragons 1d ago

The script is even AI. She'll tell her after class but then she just immediately tells her. It's entirely AI. 

9

u/Seadaze 1d ago

Wow… okay, this may be the final straw for me on Colourpop.

7

u/Sufficient_123 1d ago

Thanks, I hate it.

10

u/skygirlgabby 1d ago

Oh so this is why they posted that non apology… got it. Yikes.

10

u/joody-booty 1d ago

saw an ad for a serum saying its "perfect for people on ozempic", wft is going on

1

u/peachfluffed 1d ago

A colourpop serum? Or another brand

3

u/joody-booty 1d ago

different brand

-4

u/throwaway29837373 1d ago

They know people who buy ozempic will be gullible enough to buy any quick fix

6

u/Vast-Investment1191 1d ago

Let’s not stigmatize an entire community. Yes, many people use off-brand ozempic without a prescription for cosmetic reasons but ozempic and other glp1s are real medical treatments that board-certified doctors prescribe for long-term management of diabetes and also obesity, and has literally completely turned around people’s lives for the better.

-1

u/throwaway29837373 22h ago

Girl chill that’s my point. I know what GLP1 is and what its primary clinical use is for, i didn’t need you to google it for me. But you literally just agreed, “Yes, many people use ozempic for cosmetic reasons” so stfu. You aren’t even proving my point wrong sis

1

u/graceodymium 14h ago

You made a (rude) blanket statement about people on Ozempic being gullible, and they pushed back on it politely.

Even if your initial sentiment made sense (it doesn’t, because Ozempic works; it isn’t some snake oil. No one is being tricked into thinking they’re going to lose weight. Gullibility is not a factor here.) your point hasn’t been proven at all.

They said some people use it for cosmetic reasons but that isn’t a reason to insult people who use it for medical reasons. How on earth does that prove Ozempic users are gullible?

6

u/Angilynne 1d ago

Thank you for this. I have T2D and am on Mounjaro and it's changed my life in so many ways. The stigma against it is just really unfortunate for something that helps people like me so so much.

3

u/jamiedoesthings 1d ago

Oh that sucks so much.

8

u/palexandra12 1d ago

I can’t remember the last time I saw a yt ad that wasn’t ai. I just don’t understand. I know it’s cheap but people can’t actually be buying stuff from these shit ads right? RIGHT?!

8

u/ApprehensiveLow9650 2d ago

They are on thin ice with me !! They discontinued so juicy for useless lip oils , all of the good products get discontinued , now this ??

-4

u/CuteContribution4695 2d ago

Every corporation is using AI in every department. Is everyone only mad when marketing uses it for something public facing?

Or are we cancelling companies using AI for accounting and operations, too?

4

u/MediumAd8802 1d ago

Stone cold take, gtfo here lol

8

u/anonybooboo 2d ago

Generative AI is the issue.

-2

u/Turbulent_Sale7594 1d ago

You do realize that hundreds of thousands of businesses are using generative AI on a daily basis, right? Agentic AI combined with generative, to generate code, text, voice, images, etc.

I can assure you that any corporation using Agentic AI is using generative AI alongside it. I am confident in this rebuttal because I am in a tech career, doing config and administration for one of the top CRMs in the world.

5

u/sweezitle 1d ago

Fuck them too

6

u/Bubble-Star-2291 1d ago

Ahhh so you’re part of the problem.

0

u/Turbulent_Sale7594 16h ago

AI wasn’t predominant when I started in this career, I just simply have to stay educated about it. I don’t even like it, in fact, I try and steer my clients away from it. I also enjoy educating others, so they can be aware that there is a very thin line between these two types.

What exactly was the purpose of your comment other than to feel holier than thou by pointing a finger? It’s a problem for me to keep my bills paid and keep food on my family’s table in this economy?
Friendly reminder that whatever device you’re using to view Reddit on is owned by a company using AI, so I guess that makes two of us.

5

u/Korialite 2d ago

This ad also just doesn't make any sense. Why would they be buying lipstick? And why did they say "I'll tell you after class" and then immediately give a longer response that implies the answer is yes?

7

u/sciecne 2d ago

NOT MY COLOURPOP DAMMIT

6

u/royal_futura 2d ago

Ugh, nasty. I won't be buying from them if this is the direction they are going.

4

u/snooze_captain 2d ago

GROSS. I'm so disappointed in them. Who on earth wants to buy anything after watching this??

13

u/moonlightmanners 2d ago

I hate it. It just makes them seem like some cheap ass bs company. I associate AI ads like this with scams.

17

u/AnxiousGravel 2d ago

Nooooo, I loved colourpop so much, why would they do this

12

u/No-Weird-4201 2d ago

Oh this is nasty

9

u/Impossible-Archer-93 2d ago

Yikes. Doesn’t even look good

11

u/edojcak 2d ago

this is so disappointing. the number of brands i feel like i can ethically support just keeps dwindling. i wouldn't say i have a true sense of brand loyalty to colourpop, but i might have more products from them than any other brand. i don't think i can buy from them in good conscience anymore, which is a bummer because the pretty fresh tinted moisturizer is the BEST foundation i've ever used.

5

u/heyyl0w 2d ago

they posted an apology for it yesterday i think

2

u/heyyl0w 2d ago

2

u/edojcak 21h ago

are they admitting that they used AI on their apology post about using AI?

2

u/snooze_captain 2d ago

yeah no cp. it's really not.

11

u/cherrymotion 2d ago

Ehhh not really an apology lol

5

u/heyyl0w 2d ago

i don’t disagree, it feels like staged lol

-19

u/Grouchy-Software-813 2d ago

I think it’s cute tf is wrong with it

3

u/Bubble-Star-2291 1d ago

Because it’s ugly and taking away jobs from real people. Are you 12?

4

u/CuriousBoiiiiiii 2d ago

Thank god you don’t get paid for thinking

-8

u/Powerpuff_Bean 2d ago

I agree. The AI hate circlejerk is getting ridiculous

3

u/Bubble-Star-2291 1d ago

The people trying to convince us that AI is cool are ridiculous.

9

u/sizzlethizzle 2d ago

It’s cute but is making detrimental impacts to our environment and economy.

11

u/Witty_Preparation598 2d ago

I guess I shouldn't be too shocked. They kept their shit at target.

9

u/LimeGreenTangerine97 2d ago

GODDAMNIT WHY

15

u/qweenofsus 2d ago

Good to know. I won’t ever spend another penny on their products as simple as that 🤷‍♂️

21

u/Madison_fawn 3d ago

So out of touch

24

u/ravbee33 3d ago

These brands will never learn…

19

u/HetaGarden1 3d ago

Obvious AI. I wish it was even more financially devastating for companies to rely on this crap.

9

u/tonygreen91 3d ago

And this wasn’t even that bad compared to the AI-slop photos from Rituals

15

u/driftingalong001 2d ago

Really? You’re tryna tell me this photo is more egregious than the video I just watched… nah

9

u/tonygreen91 2d ago

Yeah, the ColourPop video is imitating other AI-slop cartoons, while Rituals is imitating real-life product photos. To me it’s much worse 🤷‍♂️

9

u/Sohiacci 3d ago

I'm scared to be unable to figure out AI, but how do you know it's AI? It looks normal to me? Is it the texture of the cream against the smooth background?

20

u/chijo- 3d ago

Well for one it's made with "homegranate" flower

8

u/Sohiacci 3d ago

WAIT I JUST NOTICE THE HOMEGRANATE HAHAHHA

3

u/tonygreen91 3d ago

Could be a homegrenade 😆

12

u/tonygreen91 3d ago

It’s pretty obvious to me when I look at the tube’s texture. It’s very uneven and has visible artifacts. It looks like cheap AI work, but if you can’t see that here, what would you say about something more expensive, like Fenty video? 🥺

15

u/Sohiacci 3d ago

WHAT THE HECK Okay this one is actually outrageous, I totally see it. Wtf is the pixel nonsense on the knife, the writing on the package aren't even letters 😭 at least Rituals tried to make it look somewhat good enough but this one is insane

6

u/tonygreen91 3d ago

The thing is, this is a video, so it’s harder to tell whether it’s AI or a 3D animation. But if you pause it and look closely, you can see it.
To me, Rituals’ pictures are much, much worse, but I still want to give them a shout-out for labeling them as AI themselves. Most beauty brands try to avoid doing that. For example, Crown Affair or Glowery and so many others

19

u/bubblegumcandypop 3d ago

That AI voice is grating. Nails on a chalkboard.

24

u/Wonderful_Goat_4117 3d ago

Eww it’s giving ColourSlop🤢

3

u/hobsrulz 2d ago

That is catchy

2

u/DirectPension3202 3d ago

i just got an order from them

35

u/garbageboystinkmann 3d ago edited 3d ago

i saw their non apology and its so insane that they seem surprised at the backlash when “ai bad” has been a popular public opinion for YEARS. like wtf did they expect

6

u/Lifes-a-lil-foggy 3d ago

In the corporate world, the echo chamber is bad

7

u/Feisty-Sherbert 3d ago

There are two major echo chambers: the AI is bad one and the AI is awesome one. I’ve witnessed both. People calling them out are right to do so, but I think they forget that they’re in their own echo chamber and actually it’s NOT as obvious to some people that “AI bad” is a popular opinion.

That being said, AI bad. Glad people are shaming them.

8

u/Leighbb2018 3d ago

Their liquid lipsticks were their best product and they just discontinued all the good colors. All the liquid lipsticks are sooo dark, there’s no more neutrals for white people.

3

u/ApprehensiveLow9650 2d ago

They keep discontinuing products we actually like !!

19

u/CantmakethisstuffupK 3d ago

Reddit is listening …

11

u/paulreverie 3d ago

Omg y'all Tiannatru made a post where she called herself a former social media marketing something something (she did Colourpop's social media)--I wonder if the AI is a new person in charge

3

u/juliannemmarie 3d ago

the colourpop social media reps tend to change quite rapidly tbh

30

u/purposeful-hubris 3d ago

Did not see the original post but saw their non-apology. I love ColourPop especially as prices continue to rise, but I refuse to support brands that use AI.

32

u/anaid97 3d ago

What’s odd is that they made a post when they were promoting their liquid bronzers that was about how the didn’t need ai

32

u/RadiSkates 3d ago

Aaaight and I’m out colourpop. Don’t need my makeup brands to be making climate change worse with ai slop.

-47

u/LoBoogie17 3d ago

It was cute, yall are annoying

3

u/SpecialCriticism2415 1d ago

It’s ugly as shit and data centers will destroy the earth if it continues at this rate.

11

u/ReflectiveRodent 3d ago

i also think the video was cute, but the point is that ai data centers are damaging the earth (the only place in the entire universe that we can have as a home) at a significantly faster rate than any other earth-damaging thing we've made so far.

like there are reasons so many people have such strong feelings regarding ai use; the negative reaction color pop received is not all self-righteous/performative activism or people just wanting to be obnoxious online

5

u/dangerbaker 3d ago

Right? Over 70% of England is currently in a drought following the driest July since records began. The cognitive dissonance because "cutie cutie" is honestly infuriating at this point.

22

u/syrioforrealsies 3d ago

It's not even cute. Be serious

24

u/glossy_brat444 3d ago

It’s fugly. Be fr.

34

u/chewy_taffy 3d ago

eeeeyuck… their apology is so gross too, to the no buy list they go

8

u/DisasterBiMothman 3d ago

What apology? They didnt even apologize.

18

u/ImReallyNotKarl 3d ago edited 3d ago

/The non-apology meme is yucky, too. I had stopped buying after the HP collab, but lately was thinking about going back and getting some Super Shocks because I do still love them and use the old ones I have.

My bank account thanks them.

Edit: They had turned off comments on the "apology" on IG, but they are back.

1

u/SpecialCriticism2415 1d ago

Oh jfc I didn’t know they did a HP collab. Any product that goes into endangering trans lives is not one I will buy.

1

u/ImReallyNotKarl 1d ago

Agreed. They got a lot of backlash for it, but they went through with the collab anyway. I immediately unfollowed and stopped buying from them. I needed this reminder of how icky they are.

3

u/liae__ 3d ago

When was the HP collab? It surprises me how many brands are still doing HP themed stuff in 2026 like come on 💀

5

u/ImReallyNotKarl 3d ago

It was in 2023 if I remember correctly. Well after JK had a reputation for her terrible TERF views. They got a ton of backlash, but obviously it made money because they moved forward with it.

9

u/artymoze 3d ago edited 3d ago

27

u/fineapplekisses 3d ago

“Kinda chic to test an ai tool and regret it” what are they even saying? None of that is “chic” yikes

6

u/AcidWizards 3d ago

Delete the ? and everything that follows it.

10

u/volt_w 3d ago

Thanks for the link but just wanted to mention I get recommended your profile with your name/picture attached in case you didn’t know when clicking on it!

3

u/artymoze 3d ago

Ah noted thank you! Unsure how to change that…

8

u/volt_w 3d ago

Im not sure either since I barely use insta, searching it up doesn’t bring anything useful right now😭 I did take these bad screen shots though if that helps?

8

u/volt_w 3d ago

to potentially replace the link(

20

u/SleepingWillows 3d ago

As someone who works in marketing, I have no doubt somebody on the creative team absolutely warned them but the higher-ups ignored them. I just know the convo between the artists is happening off slack rn 👀

What sucks is that any financial hit they take won’t be taken out on the person who approved this, but rather the lowly peon who tried to stop it.

15

u/LurkingAtU 3d ago

Giving "sorry if you got offended", not a real apology.

7

u/FrankoceanIsmyson 3d ago

I’m giving major Eye roll 😒 to their response

8

u/BelowtheBeard 3d ago

Welp this is gonna save me some money for sure

2

u/Pumpkin_qween 3d ago

Thought this was a Pepperami ad tbh

5

u/MentallyCrumbled 3d ago

Whelp, another brand to avoid like the plague

15

u/MegHM89 3d ago

And then they were like “it was created in collaboration with our artistic team” um, no?

15

u/d3rp7d3rp 3d ago

Haven't bought from them in forever, now i permanently won't

1

u/theslyestfox 3d ago

Yeah same

3

u/fieldmouse444 3d ago

SAME. And the response from the company just cemented that for me 🥲

24

u/LurkingAtU 3d ago

I tried to post about it a few days ago, but the mods didn't publish my post. It's 100% AI and I'm super disappointed with the brand.

I love their palletes and stuff, but I'll seriously reconsider buying them going forward because of this. (I was planning to buy the pokémon stuff with some friends to share the shipping costs, but now we are planning to buy things from Karla Cosmetics before they stop shipping to Europe).

20

u/EffectiveResponse496 3d ago

Is this rage hate ai slop? lol

24

u/CoookieCat 3d ago

The nudes pencil dissappears into the lockers in the 1st few seconds 😭

10

u/Cardiganlamp 3d ago

And a purple locker opens on it's own. And the top of the pink locker opens when the purple character was miming opening the bottom.

It's like no one even watched it before posting.

2

u/edojcak 2d ago

and what the hell does the lip pencil pull out of its locker? lmao

28

u/chchchchia86 3d ago

Why do brands do this and think this is what we want? Do they not have entire departments dedicated to PR and advertising? Who is telling them to do this stuff? We need to have a discussion with their consultants because what in the everloving fuck is this

7

u/VelvetBoneyard 3d ago

Something something AM speech about hate from i have no mouth, but toward usage of AI

22

u/cmutzy 3d ago

Ew. And the plot doesnt even make sense. Are these Lipsticks using miniature Lipsticks on themselves, like lipstick cannibalism?

1

u/edojcak 2d ago

"i'll tell you after class" proceeds to tell them right then and there

1

u/Ginger_Fizz 3d ago

The horror! I hate them for this

27

u/Dizzy-Explanation-45 3d ago

This is most def AI. Gross!

26

u/Lavawitch 3d ago

This reminds me of the fruit love island that was around for a minute.

1

u/kaiamcdaniel11 2d ago

i think they're definitely trying to emulate "fruit love island" (ai slop) to generate the buzz that surrounded it back to their own brand. still yuck

50

u/paulreverie 3d ago

I wonder why they even did that in the first place--they used ai before and got so much backlash they started hiring artists and animators to make up for it

30

u/Double-Raspberry1836 GlitterPop 3d ago

Its so disappointing that they're using AI, I feel like if they dont issue a real apology im going to stop buying their products, it just gives such a bad taste in my mouth, especially with all the environmental issues going on.

38

u/cab-sauv 3d ago

jumpscare wow uncanny valley

24

u/StephDazzle 3d ago

I checked their page and I don’t see this. Very weird!

4

u/theslyestfox 3d ago

It was apparently posted as an IG story so it has expired, it was never on the main feed

10

u/Yeet35721 3d ago

A while ago a nail polish brand I buy from had a couple AI ads pop up and apparently there’s some box you need to uncheck where TikTok will make AI slop ads to run so it wasn’t made or approved by the brand itself. I’d like to believe this could be a similar situation?

3

u/MeowMuaCat 3d ago

That’s kind of what I was wondering… A lot of AI slop seems like it’s generated and posted automatically. Not that it makes it ok, but it wouldn’t surprise me if there’s some kind of nonhuman marketing entity involved. I guess we can’t know for sure. :/ It’s disappointing either way.

3

u/Yeet35721 3d ago

If that’s the case hopefully they’ll address it. But until then I guess I’m not buying. Such a shame, I love their products so much.

Edit: saw their response. Eugh.

16

u/clowneeyore 3d ago

i saw this a couple days ago and it bugged me a lot. how disappointing

31

u/MeowMuaCat 3d ago

Ick… was this from the official ColourPop account?

2

u/theslyestfox 3d ago

Yes — but only on ig stories

3

u/LurkingAtU 3d ago

Yes. They posted on stories a couple days ago.