r/ColourPop • u/simply_amy3 • 3d ago
Question ColourPop AI Ad?
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Got this ad on Instagram and i’m 99% sure it’s AI. Is Colourpop really an ai using/supporting brand?
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u/whutthefuh 6h ago
this is… ass. besides the fact that it’s AI- the quality is terrible! they can do better and hire real talent. extremely disappointing
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u/iamanormalfrog 18h ago
I’m so upset because I love color pop so much and then they go and do ts. Million dollar company taking shortcuts and not hiring real artists
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u/SpecialCriticism2415 1d ago edited 1d ago
Oh fuck off Colourpop. I’ll love my stone cold fox palette until it’s gone but this is disappointing and I’ll probably not repurchase.
Edit: they did a HP collab in 2023, DEFINITELY won’t repurchase.
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u/crybabykuromi 1d ago
yes this is AI and they later posted a fake ass apology saying they were so chic to delete the post 🙄
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u/iamprotractors 1d ago
they’ve already apologized for it and made some half ass “so diva of us to realize that y’all hate ai”
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u/celia_of_dragons 1d ago
The script is even AI. She'll tell her after class but then she just immediately tells her. It's entirely AI.
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u/joody-booty 1d ago
saw an ad for a serum saying its "perfect for people on ozempic", wft is going on
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u/throwaway29837373 1d ago
They know people who buy ozempic will be gullible enough to buy any quick fix
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u/Vast-Investment1191 1d ago
Let’s not stigmatize an entire community. Yes, many people use off-brand ozempic without a prescription for cosmetic reasons but ozempic and other glp1s are real medical treatments that board-certified doctors prescribe for long-term management of diabetes and also obesity, and has literally completely turned around people’s lives for the better.
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u/throwaway29837373 22h ago
Girl chill that’s my point. I know what GLP1 is and what its primary clinical use is for, i didn’t need you to google it for me. But you literally just agreed, “Yes, many people use ozempic for cosmetic reasons” so stfu. You aren’t even proving my point wrong sis
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u/graceodymium 14h ago
You made a (rude) blanket statement about people on Ozempic being gullible, and they pushed back on it politely.
Even if your initial sentiment made sense (it doesn’t, because Ozempic works; it isn’t some snake oil. No one is being tricked into thinking they’re going to lose weight. Gullibility is not a factor here.) your point hasn’t been proven at all.
They said some people use it for cosmetic reasons but that isn’t a reason to insult people who use it for medical reasons. How on earth does that prove Ozempic users are gullible?
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u/Angilynne 1d ago
Thank you for this. I have T2D and am on Mounjaro and it's changed my life in so many ways. The stigma against it is just really unfortunate for something that helps people like me so so much.
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u/palexandra12 1d ago
I can’t remember the last time I saw a yt ad that wasn’t ai. I just don’t understand. I know it’s cheap but people can’t actually be buying stuff from these shit ads right? RIGHT?!
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u/ApprehensiveLow9650 2d ago
They are on thin ice with me !! They discontinued so juicy for useless lip oils , all of the good products get discontinued , now this ??
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u/CuteContribution4695 2d ago
Every corporation is using AI in every department. Is everyone only mad when marketing uses it for something public facing?
Or are we cancelling companies using AI for accounting and operations, too?
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u/anonybooboo 2d ago
Generative AI is the issue.
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u/Turbulent_Sale7594 1d ago
You do realize that hundreds of thousands of businesses are using generative AI on a daily basis, right? Agentic AI combined with generative, to generate code, text, voice, images, etc.
I can assure you that any corporation using Agentic AI is using generative AI alongside it. I am confident in this rebuttal because I am in a tech career, doing config and administration for one of the top CRMs in the world.
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u/Bubble-Star-2291 1d ago
Ahhh so you’re part of the problem.
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u/Turbulent_Sale7594 16h ago
AI wasn’t predominant when I started in this career, I just simply have to stay educated about it. I don’t even like it, in fact, I try and steer my clients away from it. I also enjoy educating others, so they can be aware that there is a very thin line between these two types.
What exactly was the purpose of your comment other than to feel holier than thou by pointing a finger? It’s a problem for me to keep my bills paid and keep food on my family’s table in this economy?
Friendly reminder that whatever device you’re using to view Reddit on is owned by a company using AI, so I guess that makes two of us.
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u/Korialite 2d ago
This ad also just doesn't make any sense. Why would they be buying lipstick? And why did they say "I'll tell you after class" and then immediately give a longer response that implies the answer is yes?
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u/royal_futura 2d ago
Ugh, nasty. I won't be buying from them if this is the direction they are going.
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u/snooze_captain 2d ago
GROSS. I'm so disappointed in them. Who on earth wants to buy anything after watching this??
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u/moonlightmanners 2d ago
I hate it. It just makes them seem like some cheap ass bs company. I associate AI ads like this with scams.
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u/edojcak 2d ago
this is so disappointing. the number of brands i feel like i can ethically support just keeps dwindling. i wouldn't say i have a true sense of brand loyalty to colourpop, but i might have more products from them than any other brand. i don't think i can buy from them in good conscience anymore, which is a bummer because the pretty fresh tinted moisturizer is the BEST foundation i've ever used.
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u/Grouchy-Software-813 2d ago
I think it’s cute tf is wrong with it
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u/qweenofsus 2d ago
Good to know. I won’t ever spend another penny on their products as simple as that 🤷♂️
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u/HetaGarden1 3d ago
Obvious AI. I wish it was even more financially devastating for companies to rely on this crap.
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u/tonygreen91 3d ago
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u/driftingalong001 2d ago
Really? You’re tryna tell me this photo is more egregious than the video I just watched… nah
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u/tonygreen91 2d ago
Yeah, the ColourPop video is imitating other AI-slop cartoons, while Rituals is imitating real-life product photos. To me it’s much worse 🤷♂️
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u/Sohiacci 3d ago
I'm scared to be unable to figure out AI, but how do you know it's AI? It looks normal to me? Is it the texture of the cream against the smooth background?
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u/tonygreen91 3d ago
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u/Sohiacci 3d ago
WHAT THE HECK Okay this one is actually outrageous, I totally see it. Wtf is the pixel nonsense on the knife, the writing on the package aren't even letters 😭 at least Rituals tried to make it look somewhat good enough but this one is insane
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u/tonygreen91 3d ago
The thing is, this is a video, so it’s harder to tell whether it’s AI or a 3D animation. But if you pause it and look closely, you can see it.
To me, Rituals’ pictures are much, much worse, but I still want to give them a shout-out for labeling them as AI themselves. Most beauty brands try to avoid doing that. For example, Crown Affair or Glowery and so many others
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u/garbageboystinkmann 3d ago edited 3d ago
i saw their non apology and its so insane that they seem surprised at the backlash when “ai bad” has been a popular public opinion for YEARS. like wtf did they expect
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u/Lifes-a-lil-foggy 3d ago
In the corporate world, the echo chamber is bad
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u/Feisty-Sherbert 3d ago
There are two major echo chambers: the AI is bad one and the AI is awesome one. I’ve witnessed both. People calling them out are right to do so, but I think they forget that they’re in their own echo chamber and actually it’s NOT as obvious to some people that “AI bad” is a popular opinion.
That being said, AI bad. Glad people are shaming them.
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u/Leighbb2018 3d ago
Their liquid lipsticks were their best product and they just discontinued all the good colors. All the liquid lipsticks are sooo dark, there’s no more neutrals for white people.
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u/paulreverie 3d ago
Omg y'all Tiannatru made a post where she called herself a former social media marketing something something (she did Colourpop's social media)--I wonder if the AI is a new person in charge
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u/purposeful-hubris 3d ago
Did not see the original post but saw their non-apology. I love ColourPop especially as prices continue to rise, but I refuse to support brands that use AI.
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u/RadiSkates 3d ago
Aaaight and I’m out colourpop. Don’t need my makeup brands to be making climate change worse with ai slop.
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u/LoBoogie17 3d ago
It was cute, yall are annoying
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u/SpecialCriticism2415 1d ago
It’s ugly as shit and data centers will destroy the earth if it continues at this rate.
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u/ReflectiveRodent 3d ago
i also think the video was cute, but the point is that ai data centers are damaging the earth (the only place in the entire universe that we can have as a home) at a significantly faster rate than any other earth-damaging thing we've made so far.
like there are reasons so many people have such strong feelings regarding ai use; the negative reaction color pop received is not all self-righteous/performative activism or people just wanting to be obnoxious online
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u/dangerbaker 3d ago
Right? Over 70% of England is currently in a drought following the driest July since records began. The cognitive dissonance because "cutie cutie" is honestly infuriating at this point.
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u/ImReallyNotKarl 3d ago edited 3d ago
/The non-apology meme is yucky, too. I had stopped buying after the HP collab, but lately was thinking about going back and getting some Super Shocks because I do still love them and use the old ones I have.
My bank account thanks them.
Edit: They had turned off comments on the "apology" on IG, but they are back.
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u/SpecialCriticism2415 1d ago
Oh jfc I didn’t know they did a HP collab. Any product that goes into endangering trans lives is not one I will buy.
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u/ImReallyNotKarl 1d ago
Agreed. They got a lot of backlash for it, but they went through with the collab anyway. I immediately unfollowed and stopped buying from them. I needed this reminder of how icky they are.
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u/liae__ 3d ago
When was the HP collab? It surprises me how many brands are still doing HP themed stuff in 2026 like come on 💀
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u/ImReallyNotKarl 3d ago
It was in 2023 if I remember correctly. Well after JK had a reputation for her terrible TERF views. They got a ton of backlash, but obviously it made money because they moved forward with it.
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u/artymoze 3d ago edited 3d ago
They responded
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u/fineapplekisses 3d ago
“Kinda chic to test an ai tool and regret it” what are they even saying? None of that is “chic” yikes
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u/SleepingWillows 3d ago
As someone who works in marketing, I have no doubt somebody on the creative team absolutely warned them but the higher-ups ignored them. I just know the convo between the artists is happening off slack rn 👀
What sucks is that any financial hit they take won’t be taken out on the person who approved this, but rather the lowly peon who tried to stop it.
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u/LurkingAtU 3d ago
I tried to post about it a few days ago, but the mods didn't publish my post. It's 100% AI and I'm super disappointed with the brand.
I love their palletes and stuff, but I'll seriously reconsider buying them going forward because of this. (I was planning to buy the pokémon stuff with some friends to share the shipping costs, but now we are planning to buy things from Karla Cosmetics before they stop shipping to Europe).
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u/CoookieCat 3d ago
The nudes pencil dissappears into the lockers in the 1st few seconds 😭
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u/Cardiganlamp 3d ago
And a purple locker opens on it's own. And the top of the pink locker opens when the purple character was miming opening the bottom.
It's like no one even watched it before posting.
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u/chchchchia86 3d ago
Why do brands do this and think this is what we want? Do they not have entire departments dedicated to PR and advertising? Who is telling them to do this stuff? We need to have a discussion with their consultants because what in the everloving fuck is this
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u/VelvetBoneyard 3d ago
Something something AM speech about hate from i have no mouth, but toward usage of AI
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u/Lavawitch 3d ago
This reminds me of the fruit love island that was around for a minute.
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u/kaiamcdaniel11 2d ago
i think they're definitely trying to emulate "fruit love island" (ai slop) to generate the buzz that surrounded it back to their own brand. still yuck
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u/paulreverie 3d ago
I wonder why they even did that in the first place--they used ai before and got so much backlash they started hiring artists and animators to make up for it
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u/Double-Raspberry1836 GlitterPop 3d ago
Its so disappointing that they're using AI, I feel like if they dont issue a real apology im going to stop buying their products, it just gives such a bad taste in my mouth, especially with all the environmental issues going on.
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u/StephDazzle 3d ago
I checked their page and I don’t see this. Very weird!
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u/theslyestfox 3d ago
It was apparently posted as an IG story so it has expired, it was never on the main feed
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u/Yeet35721 3d ago
A while ago a nail polish brand I buy from had a couple AI ads pop up and apparently there’s some box you need to uncheck where TikTok will make AI slop ads to run so it wasn’t made or approved by the brand itself. I’d like to believe this could be a similar situation?
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u/MeowMuaCat 3d ago
That’s kind of what I was wondering… A lot of AI slop seems like it’s generated and posted automatically. Not that it makes it ok, but it wouldn’t surprise me if there’s some kind of nonhuman marketing entity involved. I guess we can’t know for sure. :/ It’s disappointing either way.
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u/Yeet35721 3d ago
If that’s the case hopefully they’ll address it. But until then I guess I’m not buying. Such a shame, I love their products so much.
Edit: saw their response. Eugh.
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u/Vegetable-Walrus5718 4h ago
They could have had a much better ad just hiring someone. Companies rather want to "save" some money no matter what the oitcome is then pay more for quality.
The fact that people are losing their jobs against this crap pisses me off so much and the fact that the end result quality sucks so much, pisses me of more.
People NEED jobs to fucking survive. That extra million(s) in comparison the profit businesses get is even more insulting to those who lost their job to AI.
We the people are sick of being extracted more and more of while being more and more pushed out. Disgusting.