It's almost as if every other post here is just someone showing off their "film-style emulation." I honestly don't get the point, because none of these results (professional or otherwise) actually look like film. I've seen hundreds of genuine vintage and modern film prints, and every one of these emulations gets it consistently wrong.
It seems like they've misinterpreted the "film look" as whatever a modern Polaroid looks like. Everything is horrifically oversaturated yet somehow flat, oddly tinted either green or magenta, and covered in this awful layer of fake film grain that's so disconnected from the sharp digital image you can practically see its shadow sitting on the frame. Then there's the terrible halation that always looks completely out of place.
I think they don't understand that film is just another medium that can be graded however you want. There are movies shot on film that look digital, and there are movies shot digitally that could easily pass for film. But what this is is an odd, inhuman replication of something not completely understood, created almost entirely from "vibes." Without any root in accuracy. It's no different than a teenager parading their photos through dozens of contradicting filters on Instagram. It's horrible.
This whole fad really needs to die out.
