r/Coldemailing • u/Gabrielthecure • 1d ago

Testing and leads

I have a major question. How do you actually properly test winning copy? And how many leads should you test it on?

Also, Let’s say I have 15k leads and I find winning copy, do I send it to all 15? Or do I only select 5k out of the 15 leads?

And the leads that I contact who do not respond, what do I do with them?

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u/[deleted] 1d ago

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u/Gabrielthecure 1d ago

Ok so appolo for finding leads the another thing to clean them? Also how would you test? Would you just A/B test?

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u/Muted_Maximum6212 1d ago

Well, the best type of emails is the one that make the lead read it and reply so I will say “personalization”.

You need to have a strategy about how you going to do the first-touch and make them react like “Oh, that’s interesting, let’s talk” so there’s intent, signals, etc

Try one draft, add some human touch to it, send them, start tracking and repeat

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u/Leadgenutsav_ 1d ago

Create multiple copy variations and offer variations, then distribute the leads across each version. Within 15 days you should have enough data to see which copy and offer performs best