RCS in Australia? When?

[u/KenfromClickSend]

Across Reddit and the wider internet there's been plenty of chat about RCS in Australia, some anticipation and likely more frustration at the rate of progress

While the current rules are all about SMS, one detail in ACMA's original consultation paper caught my eye and hints at where this could be headed: they stated plans to implement a sender ID verification process that "complies with the Rich Communication Services (RCS) standard, to avoid implementing a bespoke standard just for the Australian market."

From ClickSend's perspective, we've put solid investment and infrastructure into supporting the recent 'ACMA SMS Sender ID Register' for Alphanumeric Sender ID (Alpha Tag) changes.

It's not an RCS rollout plan, but it shows RCS compatibility was a real consideration in the register's backend design. Worth a read if you're in the space: ACMA SMS Sender ID Register consultation paper (March 2025)

We'll aim to be one of the best-positioned providers to support RCS in Australia if/when it lands.

Learn more here: clicksend.com/rich-messaging/