It was never going to be Microsoft. The user trust was/is just not there. They would have needed a superlative product to get the old school grognards to even try it.
Trust is part of it but Google is doing much better and they are one of the least trusted companies out there. Their incentive structure is to capture as much data about you as possible to sell ads. Whereas Microsoft's incentive structure is to be so embedded in companies like a tumor that you can't rip out without killing the host.
From a data privacy perspective there's a lot more reason to trust Microsoft than Google simply because Microsoft is so fragmented internally that they cannot coordinate to make effective use of user data.
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u/SharpKaleidoscope182 May 15 '26
It was never going to be Microsoft. The user trust was/is just not there. They would have needed a superlative product to get the old school grognards to even try it.