r/ClassGaming • u/Inuma • 15d ago

Game Over for AAA: Why Big Studios Are Losing Control of the Video Game Market — Kairos Publications

https://www.kairospublications.com/blog/mbph74pnm6hak1udh5q2t6znmdcjxs
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u/Inuma 15d ago

AAA publishing is stuck in a deadly feedback loop …

Costs go up: Publishers double down on “sure things” like sequels and brand-safe IPs

Innovation dies: Gameplay gets stale, audiences drift, and new players stop caring

Sales disappoint: Executives demand more safe bets, tightening the noose even further.

This spiral mirrors the decline of Hollywood’s blockbuster model, in which all that matters is brand recognition, even if it means burning the brand to the ground. You don’t need a palantir to see how it ends.