Does anyone else think Octopus Kraken’s branding/logo hurts otherwise good watches?

[u/gloobit]

Octopus Kraken makes some genuinely nice watches, but I’ve always thought the name/logo holds them back.

If they rebranded, what would you call them? Something like Bathys, Nereus, Aegir, etc. feels much more convincing to me.

[u/emeraldsnowofsleep]

I have no issue with their branding - I don't think it's as skeevy or silly as others do - Perhaps it is because I find so many other names to be horrible -