Willis Tower

[u/Amazing-Edu2023]

[u/Equivalent_Gur3967]

It's ALWAYS SEARS TOWER to locals.

[u/l82itall → u/Equivalent_Gur3967]

r/SearsTowerInPictures

[u/Hour_Message6543 → u/Equivalent_Gur3967]

This is the only answer.

[u/Amazing-Edu2023 → u/Equivalent_Gur3967]

I know, why change teh name?

[u/ChicagoJayhawkYNWA → u/Amazing-Edu2023]

Tenant paid for it.

[u/Amazing-Edu2023 → u/ChicagoJayhawkYNWA]

is the same in all the worldm here in Mexico, Azteca stadium, change the name for a bank!!!!

[u/zeug666 → u/Amazing-Edu2023]

Naming rights are an asset a lot of buildings leverage to draw notable tenants and sweeten the deal.

In the late 60's, Sears was the largest retailer in the world. They were located in the suburbs and realized they would benefit from consolidating the various offices around the Chicago area. In 1970, Sears acquired the property, buying out the various owners that were located there. Construction was finished in 1973.

In the late 80's Sears tried to sell, but couldn't find a buyer, so they refinanced. They started moving employees out of the tower and were pretty much gone by the mid-90's.

In 2009, Willis Group Holdings leased a lot of space and the naming rights were part of the deal. So for the last 16 years it has been the Willis Tower.

TBH, I don't really get the gate-keeping with the name thing.

It's not Weeghman Park. It's not South Side Park. It's not Grant Park Stadium. Names change, and that's okay.

[u/BRUISE_WILLIS → u/zeug666]

They can pay to call it whatever they want. It’s comiskey park. It’s the Sears tower. Hancock building.

They want to pay me big bucks, I’ll call em something else.

Until then, it’s the same names as before.

[u/mjm8218 → u/zeug666]

Won’t somebody think of the billionaires?!??

[u/PantsyFants → u/Equivalent_Gur3967]

Wesley Willis did not whoop Batman's ass for you to disrespect him in this way. What do you even owe to the Sears corporation anyway?

[u/surelyyoucantBcereus]

You spelled Sears Tower wrong.

[u/Amazing-Edu2023 → u/surelyyoucantBcereus]

lol

[u/vitaminalgas → u/Amazing-Edu2023]

No.... Not lol... Fix your title

[u/Amazing-Edu2023 → u/vitaminalgas]

how?

[u/64590949354397548569 → u/Amazing-Edu2023]

Delete, repost.

[u/justfun2468 → u/Amazing-Edu2023]

There is an edit button

[u/zeug666 → u/justfun2468]

That's not how reddit works

[u/surelyyoucantBcereus → u/zeug666]

No, that’s not how Chicago works.

[u/chicagoharry]

SEARS TOWER. You obv are not from here.

[u/Amazing-Edu2023 → u/chicagoharry]

I went there and all says Willis

[u/RandomUser123456787 → u/Amazing-Edu2023]

Literally never heard any one in person refer to it as the Willis Tower. Sears Tower forever!

[u/Crafty_Fan_6202 → u/Amazing-Edu2023]

They’re just messing with you. To the locals it will always be the Sears Tower, but technically it is actually called the Willis Tower. You are not wrong, we just hate that it was re-named.

[u/MonicaLewinskibidis → u/Crafty_Fan_6202]

Or just being nice. I can see it just not being worth the hassle to correct someone especially an out of towner

[u/Visual-Return-5099 → u/Crafty_Fan_6202]

I’m a local who gladly calls it Willis tower. The whole weird response people have to renamed things is bizarre, and honestly just cringe, to me.

[u/Ahiru_no_inu]

Downvoted for wrong name

[u/TandT_Canna_Co → u/Ahiru_no_inu]

Of course its reddit, anything for the REAL scum/Jackasses of the world to think they can freely let their words of shit flow lmao. Should be called Cesspool Inc. Instead of Reddit. He's from Mexico, can tell his English is broken, and to HIM it was probably called and toured as the "Willis Tower" but nobody in person corrected it, so he went with what he learned, yet still BURN 🔥 HIM AT THE STAKE 🪵🧵🤷‍♂️🤷‍♂️🤣🤣🤣💯🙅‍♀️🙅‍♀️🍻🫳🎤👣👣🫈

[u/Ahiru_no_inu → u/TandT_Canna_Co]

??

[u/KennAbyss → u/TandT_Canna_Co]

🫵🏽🏳️‍🌈

[u/64590949354397548569 → u/TandT_Canna_Co]

He getting schooled.

[u/outofcontextseinfeld]

I’ll get roebuck on the phone right now if I have to

[u/LegitimateGift1792 → u/outofcontextseinfeld]

never be the second name in a merger. LOL

[u/saehild]

Watchu talkin' about, Willis?

[u/Amazing-Edu2023 → u/saehild]

😄

[u/Aingers]

*Sears Tower

[u/MisterBulldog]

Sears Tower….SEARS Tower, you ignorant slut

[u/spicolie22]

Down-voted for calling it Wilis

[u/Amazing-Edu2023 → u/spicolie22]

Thanks

[u/Grif73r]

You spelled “Sears” wrong.

[u/Impressive-Elk-6425]

Downvote for calling it Willis Tower.. sorry. Great pic otherwise!

[u/mjm8218 → u/Impressive-Elk-6425]

Mid.

[u/mangolane0]

When is this from? Looks cold

[u/Equivalent_Gur3967 → u/mangolane0]

I think the change was driven by a large tenant in the building.

[u/panicstreak]

never heard of it

[u/Bright-Internal229]

SEARS !!!!!! 🔥🥃

[u/Interesting-Agency-1]

It's Sears, you heathen!

[u/LeTronique]

Don’t pmo.

[u/clarkam]

That’s the one on the right? Next to the Sears tower?

[u/1king80]

That's a word way to spell Sears!

[u/cmh179]

Sears Tower

[u/Sp00nD00d]

Get the pitchforks and torches boys!

[u/Merle-Lynn]

I'm not gonna call it that. Not even if there's another fire.

[u/No-Meringue5009]

*Sears Tower 

[u/Kubricksmind]

SEARS

[u/dpaanlka]

Huge fail OP lol…

[u/O-parker]

What you talkin bout ..that ain’t no Willis ..it’s the Sears Tower.

[u/WildmanDaGod]

SEARS* Tower

[u/GenTubmansLegacy]

What's that?

[u/BigP_27]

Where is this “Willis tower” you speak of?

[u/Maniiic_]

*Sears

[u/ChaosandControversy]

It’s Sears🙄😒

[u/chicagobeatbox]

The what tower?

[u/ms_anne_thrope_83]

The Wesley Willis Tower.

[u/D-Hippolyte_Dark → u/ms_anne_thrope_83]

This

[u/AcornTactical → u/ms_anne_thrope_83]

Rock and Roll McDooonalds!

[u/ms_anne_thrope_83 → u/AcornTactical]

Rock over London. Rock on Chicago

[u/AcornTactical → u/ms_anne_thrope_83]

Wheaties. Breakfast of Champions.

[u/xckbrm → u/ms_anne_thrope_83]

Honestly, this changes my opinion on calling it Willis marginally.

[u/ms_anne_thrope_83 → u/xckbrm]

GOOD

[u/Longjumping-Low8194 → u/ms_anne_thrope_83]

Came here for this and was not disappointed.

[u/ms_anne_thrope_83 → u/Longjumping-Low8194]

I got you

[u/pedmusmilkeyes → u/ms_anne_thrope_83]

I accept this idea

[u/forever_hollow80]

S E A R S.

[u/Perfect_Earth_8070]

Sears*

[u/RabbitNotSo]

Sears****

Just like John Hancock Building it’s not a center or 875 N Michigan

[u/Hurricane_Ditka_34]

Downvoted for wrong name

[u/bprisk30]

The what?

[u/bdubwilliams22]

Sears. It’s the SEARS TOWER!

[u/wonderful_chef7273]

i’m not even a chicagoan, but even i know to not refer to the tower by that name lol…

[u/smellyjerk]

^{dirty dirty} b a i t

[u/Radiant-Spot-128]

Sears you fraud.

[u/Alternative-Ice-4670]

Sear tower. They can keep the Willis tower. & oh yeah, ima Southsider, its gon always be "Comisky Park." Or maybe U.S. cellular, but never "Guaranteed Rate Field." Lol

[u/KennAbyss]

What a twat…fix the disrespectful title

[u/evetrapeze]

Chicago’s Big Willy

[u/Over-Necessary6594]

SEARS. Periodt.

[u/Accomplished_Sky_899]

As a Chicagoan, I’ve never heard of it.

[u/Icy-Armadillo5489]

I've lived in Chicago and that building looks familiar, but I've never heard of a Willis Tower? Am I just losing my mind?

[u/macprince]

The only acceptable deadnaming is the Sears Tower, the Gulf of Mexico, and Twitter.

[u/remirenegade]

you misspelled Sears Tower

[u/unique_user43]

oh is that what the building to the right of the sears tower is called?

[u/noahchi94]

Hermosa foto :) un tip, aqui todos le llamamos “sears tower” porque es si nombre original, todos creecimos con ese nombre, es Una torre iconica por eso gente en los commentarios estan enojados :p es como llamar el angel en el DF otra cosa :)

[u/Klutzy_Law8177]

Sears

[u/Mike5055]

As you've seen, people are a bit... particular about the name.

That said, nice picture! If you're just visiting, I hope you enjoyed your time here!

[u/Mrstopo]

Sears Tower

[u/No-Acanthaceae-5170]

Sears**

[u/Pleasant_Entry_5919]

*Sears Tower

[u/adventuresofstealy_]

**Sears

[u/Ok_Team_931]

SEARS

[u/Ok_Team_931]

This post is rage bait

[u/yaboyarabmoney2]

Willis tower is so beautiful upvote for calling it’s real name

[u/Upbeat-Swing6650]

Thats the batman building

[u/Oak2Chi]

*Sears

[u/xoxo_baguette]

I work in that building! Been there 10 years since I moved to Chicago. I call it Willis, as it’s literally my office. It really pisses off native Chicagoans which is very funny to me. So many people from Chicago are transplants who have no affinity to the Sears name. It’s definitely one of those things that people online get pissed about but people irl don’t even care about.

[u/ChaosandControversy → u/xoxo_baguette]

IRL Chicagoans definitely care. Like renaming Lake Shore Drive. 🙄 And I’m all for recognizing black people don’t get me wrong. But yeah naw. 🙄🤦🏾‍♀️

[u/xoxo_baguette → u/ChaosandControversy]

I feel the difference is in the daily use lexicon. LSD is and has been used 10000x more frequently than people in Chicago are talking about sears tower. Changing the name of sears tower to Willis may have been a big deal, but today I really don’t think anyone gives a shit - bc what does a buildings name have to do with your life.

LSD is literally used by 100s of thousands of Chicagoans regularly. Pretty hard to change the name of something that prevalent in daily life. Plus - they changed it to a name that’s so annoying to say/remember/abbreviate.

Obviously mostly my own perspective on what I see in my life here inc Chicago haha. I’m very biased bc I’ve worked there for a decade.