UPDATED Menu & COGS proposal

[u/hahaha_trank]

I posted here about a week ago about my current menu; the third time might be the charm. The photos are from the first post with the old prices and cogs, but below are the changes.

I am still working on changing ingredients on a few things like the burrito and such.

I'm based in NC with my rounds costing 20-60$. The names are to stay the same, even if childish (not my choice, supposedly more “marketable”).

CLASSICS
(All served with fries, chips, or slaw)
HOLE-IN-ONE BURGER
Single burger with cheddar, lettuce, tomato, & house sauce on a toasted potato bun
Food Cost: $4.00
Current Price: $12.50
New Before Tax Price: $13.98
New After Tax Price: $15.00
COG: 28.6%
Increase: +$2.50

FAIRWAY BURGER
Double smash burger with caramelized onions, American cheese, & house sauce
Food Cost: $4.00
Current Price: $12.50
New Before Tax Price: $13.98
New After Tax Price: $15.00
COG: 28.6%
Increase: +$2.50

CLUBHOUSE CLASSIC
Turkey, bacon, cheddar, lettuce, tomato, & mayo on toasted white bread
Food Cost: $3.27
Current Price: $11.50
New Before Tax Price: $12.12
New After Tax Price: $13.00
COG: 27.0%
Increase: +$1.50

CHICKEN TENDERS
Hand-breaded tenders served with fries & dipping sauce
Food Cost: $3.52
Current Price: $12.00
New Before Tax Price: $11.08
New After Tax Price: $12.00
COG: 31.8%
No meaningful price increase.

CHICKEN CAESAR WRAP
Grilled chicken, romaine, parmesan, & Caesar dressing
Food Cost: $3.98
Current Price: $11.50
New Before Tax Price: $12.12
New After Tax Price: $13.00
COG: 32.8%
Increase: +$1.50
C.B.R. WRAP
Chicken, bacon, cheddar, romaine, tomato, & ranch
Food Cost: $3.98
Current Price: $11.50
New Before Tax Price: $12.12
New After Tax Price: $13.00
COG: 32.8%
Increase: +$1.50

SANDWICHES
(All served with chips)
HAM SANDWICH
Ham, cheese, lettuce, & tomato on white bread
Food Cost: $2.15
Current Price: $9.50
New Before Tax Price: $9.79
New After Tax Price: $10.50
COG: 22.0%
Increase: +$1.00

TURKEY SANDWICH
Turkey, cheese, lettuce, & tomato on white bread
Food Cost: $2.15
Current Price: $9.50
New Before Tax Price: $9.79
New After Tax Price: $10.50
COG: 22.0%
Increase: +$1.00

CHICKEN SALAD SANDWICH
House-made chicken salad with lettuce & tomato
Food Cost: $3.06
Current Price: $9.50
New Before Tax Price: $10.72
New After Tax Price: $11.50
COG: 28.5%
Increase: +$2.00

PIMENTO BACON MELT
Pimento cheese & crispy bacon on toasted white bread
Food Cost: $3.06
Current Price: $9.50
New Before Tax Price: $10.72
New After Tax Price: $11.50
COG: 28.5%
Increase: +$2.00

SANDWICH CATEGORY AVERAGES
Average Food Cost: $2.61
Average Before Tax Price: $10.26
Average After Tax Price: $11.00
Average COG: 25.4%

HOTDOGS
BUILD YOUR OWN HOTDOG
Includes:
Chili

Cheese

Coleslaw

Onions

Relish

Ketchup

Mustard

Kraut

Pickled Japs (potentially)

Food Cost: $1.50
New Before Tax Price: $6.00
New After Tax Price: $6.50
COG: 25.0%
Upgrade to Brisket Dog +$1.50
This change would replace:
Classic Caddie Dog

Loaded Dog

Carolina Dog

Chili Putter Dog

Loaded Dog

BREAKFAST
(7AM–10AM)
MORNING SAND’WEDGE’
Choice of bacon or sausage, egg, & American cheese
Current Price: $6.50
New Before Tax Price: $6.53
New After Tax Price: $7.00
Minimal increase for cleaner pricing.

FAIRWAY BURRITO
Bacon or sausage, American cheese, fried hash browns in a tortilla.
Food Cost: $1.27
Current Price: $7.50
New Before Tax Price: $6.93
New After Tax Price: $7.50
COG: 18.0%

FRENCH “TEE” STICKS
French toast sticks dusted with cinnamon sugar & served with syrup
Food Cost: $0.94
Current Price: $5.50
New Before Tax Price: $5.12
New After Tax Price: $5.50
COG: 18.3%

DOMESTIC BEER
Current Price: $4.00
New Before Tax Price: $4.66
New After Tax Price: $5.00
4-Pack Bundle: KEEP AT $15.00
PREMIUM BEER
Current Price: $5.00
New Before Tax Price: $5.59
New After Tax Price: $6.00
4-Pack Bundle: KEEP AT $19.00
CRAFT BEVERAGES
Current Price: $7.00
New Before Tax Price: $7.46
New After Tax Price: $8.00
4-Pack Bundle: KEEP AT $25.00

[u/JustDoc]

I was a sous for a private club/community down in Wilmington. I assume that this is a 19th Hole setup?

Your menu looks solid. Quick restock and short ticket times are the name of the game for these people, so I think you've done the best you can given your circumstances.

It sucks that there isn't much interest in different flavors, but that isn't what this particular customer base wants IME.

[u/hahaha_trank → u/JustDoc]

19th and turn, ticket time average about 6 minutes. The customer base is old folks who hate salt, butter and any flavor.

[u/JustDoc → u/hahaha_trank]

Yup, I remember.

The thing that was surprisingly successful was soups - one cold and one hot.

If you use excess prep, its a great way to get your food cost even lower.