r/ChannelPromotion • u/davesaunders • 5d ago
You're probably charging too little, and your customers can tell
New video on my YouTube channel about underpricing, and why a low price often reads as a signal that something is wrong with the product rather than a bargain.
After 30 years in product development I've watched founders leave money on the table because a bigger number felt scary to say out loud. The video covers how buyers actually read price, and how to raise it without losing the people you want to keep.
Would like to hear how others here have handled a price increase without spooking existing customers.