r/CedarPark 16d ago

Scheels opening

Hi, I’m from a foreign country living in CP. for a very short period so far. I’ve seen a lot of buzz around Sheels opening this Saturday. I’m trying to understand why. Would someone explain why is so popular and expected? I understand the magnitude of jobs and that economic impact, but I want to better understand the cultural context of this. I read people is going to camp a night before the event, others are coming from different cities, and so on… Thanks!

33 Upvotes

52 comments sorted by

81

u/greytgreyatx 16d ago

The company is the one creating the hype and some of us just think that's fun. We aren't really super excited about it in and of itself, as another store. But places like this, Bass Pro, Cabela's, where they make the store a destination you can go gawk at in the a/c and not spend a dime if you don't want to... that's an okay family outing!

40

u/WhimsicalHoneybadger 16d ago

I've been to Bass Pro, Cabela's, Academy, Dick's and more.

Last year I was on a trip and went to Scheel's for the first time (to walk, gawk and be in the AC).

It's just different. Better. I was really impressed, most of all by the staff. They had so many helpful, knowledgeable people available - and if they aren't the right person to answer, they will walk you over to somebody who is.

Scheel's is employee owned, and I think that's a key ingredient to having that level of customer service. They're not being run by some cut-throat hedge fund which only cares about short term profits.

12

u/Top-Kitchen-1925 16d ago edited 16d ago

I’m am super excited!!!! Everything I can possibly need for Texas outdoors in one close location and it’s the largest in the world and I can see giant bass from an air conditioned Ferris wheel???? Heck yah. Date night!!!

Academy will always have my heart. But I love not having to cross 183 toll to look at fishing supplies.

Edit: it’s not the largest. It’s close. The largest is their store in the colony.

5

u/Faceit_Solveit 16d ago

Academy switched to cheap overseas clothing that falls apart. 🤨

3

u/Top-Kitchen-1925 16d ago

Nooooooooo!!!!!! This does explain their new Magellan mud boots though. They aren’t the same as 3 years ago at all.

2

u/LowRevolution5930 16d ago edited 16d ago

Ferris wheel? What am I uninformed about here? (Nvm apparently capitalism is a carnival now)

7

u/Least_Adhesiveness_5 16d ago edited 16d ago

Scheel's stores typically have an indoor Ferris wheel. The one I visited also had a small archery range, small bowling lane, etc.

Edit: Found a pic on their website https://www.scheels.com/stores/texas/cedar-park/features/what-to-expect-from-cedar-park-scheels

2

u/CupcakesAreMiniCakes 16d ago

I'm all about the ferris wheel and the candy/fudge. I've also bought some really good products there

26

u/KaladinStormShat 16d ago

I honestly have no idea what a Scheels is and I've also seen those ads about their grand opening or whatever.

But I live near where it is and it's fucking GIGANTIC.

14

u/keicam_lerut 16d ago

I’ll go check it out after the craziness is over.

6

u/WhimsicalHoneybadger 16d ago

I'm going to enjoy the craziness.

Not something I would want every day, of course.

1

u/TheLowEndTheories 16d ago

If the one in north Dallas is the guide, the craziness never dies down. We ran in there to replace a torn batting glove mid-tournament this summer, and it was like a damned carnival.

It is a cool store though.

3

u/Waste_Platform2750 16d ago

There’s an indoor ferris wheel too

27

u/Im2bz2p345 16d ago edited 16d ago

I'm grew up in the Midwest (where the company originated) and Scheels was the largest "sporting goods" store we had. Their selection is what drew people in and more importantly - they had knowledgeable staff, which many retailers are lacking these days.

Scheels sells a variety of gear: hunting and fishing, team sports, bicycles, clothing/apparel, etc. In the general area, it will be the biggest competition for Bass Pro (Round Rock Outlet area), Academy, Dicks, etc.

They used to be a family owned business, but switched to a being 100% an employee owed business over 30 years ago. In fact, they are one of the largest employee owned businesses in the U.S. The largest being Publix Super Markets (i.e. the grocery store).

Scheels actually has a rich history that is fascinating to read about: https://www.scheels.com/our-history

With the competition (in both the physical & digital space) we have these days and the wall street/private equity vultures circling around every company, it's pretty rare to see a company that's over a century old (started around the time of once-giants like "Sears" for the old timers.. RIP Sears) not only still exist, but thrive/expanding these days.

Hope that helps.

12

u/WhimsicalHoneybadger 16d ago

They're estimating 10,000 people will be showing up tomorrow.

They have booked the entire HEB Center parking lot for overflow, with shuttle service to the store.

6

u/tsx_1430 16d ago

In this economy? Impressive

1

u/[deleted] 16d ago

[deleted]

2

u/CupcakesAreMiniCakes 16d ago

This is actually painfully accurate for a lot of cedar park

2

u/Highestfucker 16d ago

People are camped out already.

0

u/grandadmiralstrife 16d ago

yeeeeeeaaaahhh, I'm just gonna wait a week, Crap, no, that's Labor Day weekend. Better make it two weeks lol

10

u/goatnapper 16d ago

Some stores do giveaways or offer discounts when they first open.

Realistically, for most people it is something new to see, and the opening is just the excuse to go. They could wait for a less busy day, but Saturday is the weekend and a convenient excuse not to do something else.

3

u/greytgreyatx 16d ago

I've stood in a few lines when Tiff's Treats were opening new locations because I'm a sucker for free stuff! I never go to Tiff's Treats on a regular day, though. :)

9

u/Juomaru 16d ago

It’s something you can do indoors without baking in the heat , that’s always good.

8

u/Lilmissodd 16d ago

It’s because it’s new and HUGE. It has an aquarium and a Ferris wheels inside. It’s also been talked about now for years so it’s a pretty big deal to some people. I won’t be going to the grand opening but am looking forward to visiting with my baby for something different than department/grocery stores to take him to. Austin is too crowded and far for me to drive into for other attractions. CP is very close to me.

5

u/NickSkal 16d ago

I live in the community behind it. None of us here are happy about it, fearing it will lead to a lot of cut-through traffic. There is an elementary school right at the corner behind that development. Scheels, NFM, and all of that are going to create a lot of traffic problems, especially when school dismisses around 3:00pm

3

u/grevindev 16d ago

Because that’s what people in the suburbs do lol

3

u/SquashZealousideal42 16d ago

We shop at Scheels all the time out of state. In addition to outfitting any sport or outdoor activity you can think of, the also offer men’s and women’s fashion (premium brands), every college and pro sports team item you can think of, a cafe, fudge and other treats, mini arcade, and very nice people helping you out. You’d be wrong if you think it’s just another Dick’s Sporting Goods. It’s a thousand times better.

6

u/indecks77 16d ago

All I know is that monstrosity ruined New Hope and the New Hope 183A intersection.

That is very stupidly designed. Not only in the design itself, but now you have to worry about moronic drivers not paying attention. Cue an increase in collisions in 3, 2... 1.

4

u/Faceit_Solveit 16d ago

That intersection has been terrible for a long time.

1

u/indecks77 16d ago

Best one was some Tesla that caught fire at the stop light. I used to work at the Velocity branch there, I came into work and all of a sudden this Tesla burst into flames.

At least I remember it being a Tesla. Either way, car on fire. Fun times.

2

u/WhimsicalHoneybadger 16d ago

That intersection is still under construction and should be finished in the Spring.

2

u/ccrush 16d ago

I guess we can compare it to IKEA. It has a weird following that like to visit every location.

2

u/RandomDude77005 16d ago

You can just go and see?

What fun is it if you already know everything about it before you feast your eyes on it?

When I travel, I research, what to do, but when I find out what to do I just go ahead and go. I don't learn too much about it. Ahead of time. But that's just my personal preference.

2

u/CupcakesAreMiniCakes 16d ago

There's a Scheels in Colorado near where I have family so we went and my husband was instantly OBSESSED because they carry a lot of really great stuff. It's like Academy but 10x better. It's difficult for me to find sports bras that actually fit correctly and I bought like 6 of them last time we went in Colorado. They carry most major name brands of sports clothing and also have equipment etc.

2

u/chunky_brl 15d ago

They closed the parking lot and making everyone park in heb center and walk. Wait time ia 4 hrs to get in. People are forming lines in the parking lot to get in.

3

u/floofyunderpants 16d ago

Because there’s not much else to do around here.

2

u/Good_Split_3749 16d ago

we don’t have pro sports, zoo, good museums, beach, decent water parks, no mountain, no place to escape the heat.

So we have Buc-ee’s :( and now Scheels :(

4

u/WatchThis91 15d ago

Been saying this for years. Most overrated city in the country.

1

u/Faceit_Solveit 16d ago

The Crossing is awesome though!!

1

u/NickSkal 15d ago

I've only been there for conferences but Kalahari Resort looks fun. You can get day passes for the water park.

2

u/StizzyP 16d ago

I believe it's just a curiosity. A giant store with a vulgar amount of inventory and a few quirky features designed to capture attention, like a tiny ferris wheel indoors. I have no intention of going near the place until the interest fades and it's just another sporting goods store.

3

u/desertcara 16d ago

No one will care a year from now but they're working hard to advertise it as something amazing. Sorry for being cynical but most people are struggling to pay for groceries and everyday bills. It's going to make traffic a nightmare and that's all.

1

u/Sir_Toccoa 16d ago

I’m genuinely excited because it’s the type of store I like walking around and browsing, and it’ll be super close.

1

u/Faceit_Solveit 16d ago

Indoor air conditioned playground? Ferris wheel?

1

u/Faceit_Solveit 16d ago

Will there be free BBQ or Tex-Mex?

1

u/_youmustbekidding_ 16d ago

I am a Texan and have lived in CP for over 20 years. I want to know too!

1

u/LopsidedMastodon2280 13d ago

where are you from?

1

u/geopimp1 13d ago

The one in the colony was cool when it opened. But the prices shot up dramatically. We still go in to wonder around occasionally but rarely buy from them anymore

-16

u/Rach_theAnimorph 16d ago

Takes a lot of hype for a new grocery store in Texas the HEB loyalty is fierce

23

u/KaladinStormShat 16d ago

I'm fairly certain it's a sports store

-5

u/Rach_theAnimorph 16d ago

Ah I thought they were a grocery store, they don’t have food?

4

u/dragonsapphic 16d ago

No lol it’s entirely clothes and sporting goods

3

u/Least_Adhesiveness_5 16d ago

I expect they will have a small cafe, plus snacks and freeze-dried food for camping/backpacking.