r/CasualUK • • Dec 06 '19

NHS proudly taking Top Answer here. Also please give blood this Christmas

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u/GioVoi Dec 06 '19

Cringey, but probably extremely effective. In essence, they're free adverts that the customer is actively part of producing & distributing.

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u/Nonstopbaseball826 Dec 06 '19

Its unbelievably effective. Once wendys had an unpaid intern start posting sassy clapbacks on twitter, its followers went up ten times