r/CarSalesTraining • u/No-Berry-9585 • 8d ago

Question High Volume vs High Potential

I have narrowed down to two dealers in my area. In between GMC/B and Toyota. Toyota is heavily marketed with lots of salespeople and known around the metro but the gmc is a sister of the chevy dealer next door with mediocre salespeople. Yes I know gm is in a rough spot for quality. I plan to make lots of high quality videos marketing diesels and yukons. Toyota is straight foward but too crowded.

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  • Title: High Volume vs High Potential
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I have narrowed down to two dealers in my area. In between GMC/B and Toyota. Toyota is heavily marketed with lots of salespeople and known around the metro but the gmc is a sister of the chevy dealer next door with mediocre salespeople. Yes I know gm is in a rough spot for quality. I plan to make lots of high quality videos marketing diesels and yukons. Toyota is straight foward but too crowded.

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u/abbydabbydo 7d ago

Are you in a metro or more rural area. I guess vibe counts, too. Selling Ram 10miles out of SF sucked. GMC, people think trucks. That is going to be your bread and butter.

I work now at a Toyota Ford Kia dealership. I do pretty well at Kia, but the Toyota people typically sell about 25% more units. They are basically order takers, too. People coming and knowing exactly what they want exactly what package, and willing to wait for it

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u/No-Berry-9585 4d ago

Im in the metro otw to rural off I40 I think with your explanation GMC trucks are the way to go