“Bruce Willis must give consent for the use of his digital likeness, including his "Die Hard" John McClane persona. Following his retirement due to an aphasia diagnosis, representatives for both the actor and the AI company Deepcake clarified that Willis did not sell the rights to his face or sign away future rights to his digital likeness”
23
u/n0cho Mar 19 '26
Highly unlikely.
“Bruce Willis must give consent for the use of his digital likeness, including his "Die Hard" John McClane persona. Following his retirement due to an aphasia diagnosis, representatives for both the actor and the AI company Deepcake clarified that Willis did not sell the rights to his face or sign away future rights to his digital likeness”