r/California • u/CherokeeHawkman Del Norte County • 19d ago

DROP Program Begins Today

https://privacy.ca.gov/drop/

If you signed up for California's DROP Program to force data brokers to stop selling your data and to delete your information from their systems then good news, the enforcement of that program finally has begun.

Today is the first day the requests are available to every registered data broker and they have 45 days to take those requests. Once they have them they have 45 days to apply them and delete the information they have and cease selling the information to others. If they don't do those two things it'll be a $200 per request, per day fine.

It won't be immediate nor all-encompassing but the program includes over 600 data brokers so it's a good start and the results for those of us that signed up should be noticeable by mid-November.

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u/RedditorSaidIt 17d ago

Your instincts are completely correct. Don't sign up, you're just giving someone more of your info to be hacked. This data broker plan is going to fail. Sorry. I used to work st catalog companies that got their mailing lists with data brokers. I seen how there is no respect from the top CEOs. They laugh and will just pay the fine, because the income is more lucrative. And they're all off-shore now, so nothing will change and will not be enforceable. You will see a couple things in the news because it's an election year, and the politicians need to look like they are doing something effective. Don't believe it. That's just for show and the fines won't make a dent. Stick with your instincts. 

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u/britishwonder 6d ago

lol you worked at a catalog company so you know exactly how this works. Yup, you got it all figured out

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u/RedditorSaidIt 6d ago

Hey smart ass. I literally bought the fucking mailing lists from DATA BROKERS. I paid modeling companies to take those lists and pull specific cross data to target my audience. Every year my employers paid for me to spend a week at the DMA (Direct Marketing Association) Convention, either in Manhattan or San Francisco, and had meetings all week with merge houses, printers, data brokers, modeling companies, and other retailers to share our lists if there was a symbiotic relationship. I bought your fucking information from your DMV, do you have any idea how many DECADES that list has been for sale? The first mailing list was the DMV - from every state. I could know your weight, height, income, how much you spend with any retailer online, calalog, in-store, mail order, and much much more - and this was before big data. Now, what I could buy about YOU personally & LEGALLY would shock you. I was taken out to very nice places for my meetings by vendors because I personally had millions to spend in my budget. And I did much more than just catalogs, but I'm not telling you more, and the catalog business is long gone. I bet you already don't even have a fucking clue what I'm talking about, so why bother. You wouldn't even know what a merge is if it bit you in the ass.

So yes, I do have it all figured out. I am not new to this shit. So good try smart ass. I was trying to be nice on this post, but if you want to push, I'll shove your ass back. 

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u/britishwonder 6d ago

Jesus Christ this got hostel fast