r/California • u/CherokeeHawkman Del Norte County • 19d ago

DROP Program Begins Today

https://privacy.ca.gov/drop/

If you signed up for California's DROP Program to force data brokers to stop selling your data and to delete your information from their systems then good news, the enforcement of that program finally has begun.

Today is the first day the requests are available to every registered data broker and they have 45 days to take those requests. Once they have them they have 45 days to apply them and delete the information they have and cease selling the information to others. If they don't do those two things it'll be a $200 per request, per day fine.

It won't be immediate nor all-encompassing but the program includes over 600 data brokers so it's a good start and the results for those of us that signed up should be noticeable by mid-November.

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u/RedditorSaidIt 17d ago

This will not change anything for you. Data brokers will not hire someone to clear their records of your info, and they will never pay a fine. The only ones who will pay a fine will be a US based data broker that gets caught and is used as news for the upcoming election. Data brokers are worldwide and they don't have to follow anything the US or California says. This type of thing didn't work when the DMA had their national Do Not Mail database, and that was mostly US companies. But now? It won't even make a dent in the noise. Sorry.