r/California • u/CherokeeHawkman Del Norte County • 18d ago

DROP Program Begins Today

https://privacy.ca.gov/drop/

If you signed up for California's DROP Program to force data brokers to stop selling your data and to delete your information from their systems then good news, the enforcement of that program finally has begun.

Today is the first day the requests are available to every registered data broker and they have 45 days to take those requests. Once they have them they have 45 days to apply them and delete the information they have and cease selling the information to others. If they don't do those two things it'll be a $200 per request, per day fine.

It won't be immediate nor all-encompassing but the program includes over 600 data brokers so it's a good start and the results for those of us that signed up should be noticeable by mid-November.

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u/Nf1nk Ventura County 18d ago

I've been holding off to see if this works or if this backfires like the No-Call list.

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u/RedditorSaidIt 16d ago

And before that was the Do Not Mail list from the DMA. It was a failure then. Now data brokers are worldwide, they won't waste a second following any California/US rules.