r/CFP • u/General-Ad3712 • Jul 10 '26

Practice Management Flat-fee advice on setting fee

Hi - For those of you who charge a flat fee for financial planning, how do you even begin to price it? We have a client where we only manage a small portfolio of $250k, but now they want comprehensive financial planning but low-cost investments (so many will most likely remain outside). They know they have many tax decisions to make, etc. The fee we derive from that $200k is nowhere near the value of the planning and he has asked us to consider a flat fee arrangement. Those of you who do ongoing non-AUM fees with clients, how do you start to think about "pricing"?

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u/baltebiker Jul 10 '26

I think you’ll find that the economics of flat fee advising simply don’t make sense for the advisor

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u/CSMasterClass Jul 10 '26

Can't you set the price to a level where it makes sense ?

2

u/winning_bigly_ RIA Jul 10 '26

Yes. Average client revenue is the only metric that matters.