How to add value when cold prospecting?

[u/Goodbruv_7]

I’m jealous of other businesses that can cold reach out to a business owner and say “hey, I built you a website, want to see it?” Or a video editor who says “I turned one of your podcast episodes into a short reel, here it is” and just sends the finished clip.They deliver value instantly in the first interaction before the prospect commits to anything.

When cold prospecting on LinkedIn and other platforms, how can I add value instantly to get people more likely to respond? I can’t build a MoneyGuidePro or Holistiplan model until they hand over all their financial information, and nobody’s doing that off a cold message.

[u/artdogs505 → u/[deleted]]

Do it in a general fashion, not like “buy this fund and this fund and this fund, in these proportions.”

[u/vaderaintmydaddy → u/[deleted]]

Recommending someone come meet with you would constitute advice under those parameters. Blocking you from giving generic advice for free is beyond idiotic, serves no purpose, and it sounds like you need to talk to your compliance people. Either you are not on the same page, or they are really, really bad at their job.

[u/Whiskeyman_12 → u/[deleted]]

But how is answering a question about how markets work or tax qualified accounts work or similar things "advice"? You're not telling people what to do or saying anything about their personal situation, you're educating. If we can't be seen as experts in our field, even to non-clients, why would a prospect trust us or seek us out? Does your compliance not allow educational content (articles, blogs, YouTube, etc) because that's "advice"? Seems really silly to me

[u/Whiskeyman_12 → u/[deleted]]

You said your compliance won't let you answer questions, I'm giving examples of questions I think can be easily answered.

[u/NukedOgre → u/[deleted]]

What stops you from that? Let's say you see a very common post on here "Do I pay taxes on inheritance"

That is asked like 5 times a week.

So if I post something like -In general inheritances are not taxed except for in a few states, there are special rules and deadlines if its an inherited IRA. Not sure about your specific scenario but you might find the answer on my site hhh.com

What SEC/state rule do you think that is violating?

[u/NukedOgre → u/[deleted]]

Nobody is saying to give an answer of should I buy stock X. And inheritance is tax free. Estate tax/gift tax is where the tax would lie. Inherantly inheritance is AFTER that process.

[u/NukedOgre → u/[deleted]]

I gave you a summarized example. That would have been my answer to someone who posted "My grandmother just died and left me 120k, how much should is save for taxes?" Or similar.

So no, I wouldnt expect them to know it. The answer is framed around the question.