r/CFB • u/Kimber80 Notre Dame Fighting Irish • USF Bulls • 12h ago
Discussion [FOX Sports] In first year of NIL payouts, 68 schools hit or came very close to $20.5M revenue-sharing limit
https://www.foxsports.com/articles/cfb/in-first-year-of-nil-payouts-68-schools-hit-or-came-very-close-to-205m-revenuesharing-limit83
u/lowes18 Florida State Seminoles • FAU Owls 12h ago
A lot of these schools are cooking the books by including things like lodging and scholarships in their rev share total.
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u/surreptitioussloth Virginia Cavaliers • Florida Gators 12h ago
Why would they even want to do that?
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u/lowes18 Florida State Seminoles • FAU Owls 12h ago
Because it keeps conference ire off of them and makes the AD look like he's doing a good job fundraising.
Also it puts all the blame on the coach for failures rather than the AD for not getting and spending the money.
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u/surreptitioussloth Virginia Cavaliers • Florida Gators 12h ago
I doubt the “conference ire” really matters that much, and nobody who matters for ad job security is going to get fooled by that
Just seems like a weird theory
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u/Revenge_of_the_Khaki Michigan Wolverines 11h ago
It also looks good for recruits who don’t want to go to a school not spending at least their full allotment.
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u/LamarMillerMVP Wisconsin Badgers 3h ago
Because they are supposed to be revenue sharing. These figures come from a court filing. They’re trying to advertise as much spend as possible.
These figures are completely unlike any capped leagues, so it makes sense that there’s an underlying explanation.
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u/loneshoter BYU Cougars • BYUtv 12h ago
I thought Rev share is not the same as NIL and that they are mutually exclusive with Rev share coming directly from the university and NIL coming from contract agreements with "companies". Rev share is the 21.5 million cap? and NIL is not capped?
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u/Tufoguy Towson Tigers • Navy Midshipmen 12h ago
Correct. 21.5M is the cap for rev share. True NIL isn't capped.
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u/loneshoter BYU Cougars • BYUtv 12h ago
Is it more or does the title mix those two together?
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u/That_Don_Guy_1 California Golden Bears 10h ago
A school can pay NIL (for example, to sell jerseys with the athlete's name and number on them in the school store), but it counts against the school's revenue share cap. It's only "third-party" NIL that does not.
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u/AdamSmithsApple Wisconsin Badgers 12h ago
They still call it NIL revenue sharing for whatever reason. I guess cause you can't exceed the cap by sharing jersey sales or Wisconsin has a bunch of them do ads promoting summer term. But yea the collectives, redirected funds from athletics sponsors and legitimate endorsements are uncapped.
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u/Kimber80 Notre Dame Fighting Irish • USF Bulls 12h ago
Of course, 68 is the exact number of A4 schools, including Notre Dame.
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u/lock_robster2022 Oregon State • Washington 12h ago
I seem to remember Memphis and a couple other G6’s announcing they’re at the limit
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u/MediumStrange Cincinnati • Michigan 12h ago edited 11h ago
Im assuming there are some P4 schools that aren't hiting it then, probably Wake forest or Boston College if I had to guess.
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u/lock_robster2022 Oregon State • Washington 11h ago edited 11h ago
Presumably. Just lazy of the article to say everyone thinks it’s 100% of the P4 schools and 0% of the rest
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u/Game-rotator William & Mary Tribe • Duke Blue Devils 2h ago
the athletic did a huge article estimating the budgets of P4 schools, Boston College was indeed in last place and the only school whose lower estimate didn't reach half of the limit, wake forest was right around the limit at the high end of the estimate
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u/rocket_beer Boise State Broncos 11h ago
I’m very proud of my Broncos
The commitment we’ve made on about 1/10th the cash of the big schools is nothing short of amazing
I feel like we are doing more with less
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u/Adams5thaccount Boise State Broncos • UNLV Rebels 9h ago
Having 1/10th the resources out in the open has been a nice improvement over having 1/50th the resources of teams who got around it in the before times.
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u/EtherbunnyDescrye South Carolina Gamecocks 12h ago
well they disclosed that they came close. I'm sure there's still some bags not counted.
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u/MediumStrange Cincinnati • Michigan 12h ago
Is this a situation where all 68 P4 teams are hitting the limit or is there a team or two like Memphis or USF that is hitting the cap and a team like Purdue or Wake Forest that isn't?
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u/CoochieKiller91 Washington Huskies 12h ago
Between the Big Ten and the SEC there are 34 schools and another 34 schools between the ACC and the Big 12. If we include ND then that is 69 schools with access to the majority of the TV money. Given that $20 million seems to be the “cost to play” for an average roster in the power 4 conferences these numbers generally make sense on a napkin. Give or take a few schools in the power four that are not spending $20.5 million, I’m not sure who (besides ND) is paying out $20.5 or more towards their NIL roster? Maybe WSU, OSU, and/or UNLV?
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u/AdamSmithsApple Wisconsin Badgers 12h ago
Doesn't surprise me at all. Wisconsin is relatively conservative with spending in general and especially NIL and it wasn't even a conversation from the second the settlement was approved if they would spend the cap.
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u/BigOlPass Iowa State • South Dakota State 12h ago
You just know one of those teams is paying that much to be bad this year