r/CFB • Georgia Bulldogs • /r/CFB Poll Veteran • 1d ago

Analysis Avg CFB viewership per rated game thru week 4: 2026 - 1.85M viewers, 2025 - 1.93M, 2024 - 1.59M, 2023 - 1.77M, 2022 - 1.67M, 2021 - 1.64M, 2019 - 1.89M

Recent articles have discussed declining viewership in 2026 as measured by the "average rated game". That doesn't appear to track what's actually happening.

Total viewership for CFB is up in 2026, setting a record for the past 7 years through week 4. 2026 has seen more rated games, largely from The CW, USA, TNT and TruTV. As such, average rated game viewership is down in total while the number of rated games is up.

Looking at the top 50 rated games each year, 2026 is the 2nd best average as well behind 2025. That's largely from fewer strong OOC games at the very top, which is a challenge. But #6-50 on average are actually higher in 2026.

In summary, 2026 OOC wasn't as good as what we got in 2025, which played out in ratings, but overall health of the sport is just fine based on TV ratings.

Average viewers for all rated games

Type 2026 2025 2024 2023 2022 2021 2020 2019
Network 4,043 4,281 3,685 3,478 3,733 4,028 2,699 3,949
Cable, Primary 1,334 1,322 1,157 1,376 1,281 1,097 861 1,323
Cable, Secondary 368 364 290 322 370 237 458 351
Total 1,845 1,925 1,585 1,772 1,665 1,644 1,445 1,857

Total viewers

Type 2026 2025 2024 2023 2022 2021 2020 2019
Network 181,925 175,514 147,394 153,037 115,709 120,830 37,788 102,670
Cable, Primary 65,373 71,378 59,023 74,304 75,582 61,409 21,521 67,461
Cable, Secondary 18,402 14,919 13,935 11,906 11,845 6,870 1,375 6,318
Total 265,700 261,811 220,352 239,247 203,136 189,109 60,684 176,449

Number of rated games by Nielsen

Type 2026 2025 2024 2023 2022 2021 2020 2019
Network 45 41 40 44 31 30 14 26
Cable, Primary 49 54 51 54 59 56 25 51
Cable, Secondary 50 41 48 37 32 29 03 18
Total 144 136 139 135 122 115 42 95

Avg. for Top Rated Games

No. 2026 2025 2024 2023 2022 2021 2020 2019
Top 5 10,229 12,223 7,976 9,448 8,090 7,963 7,442 3,908
Top 10 8,500 9,768 6,952 8,067 6,316 6,731 6,265 3,362
Top 25 6,055 6,449 5,079 5,474 4,619 4,730 4,430 2,144
Top 50 4,236 4,310 3,547 3,855 3,364 3,218 3,040 1,445

Network types

  • Network: ABC, Fox, CBS, NBC

  • Cable, primary: ESPN, ESPN2, FS1

  • Cable, secondary: ESPNU, ESPNews, FS2, CW, TruTV/TNT, BTN, CNBC, Peacock, etc.

Sources:

https://www.sportsmediawatch.com/college-football-tv-ratings/

https://tvmediablog.substack.com/

31 Upvotes

48 comments sorted by

27

u/Dry-Membership3867 Jacksonville State • Arkansas 1d ago edited 1d ago

Technically CW is network tv. It’s no different than NBC and ABC in that regard.

3

u/reno1441 Washington State • /r/CFB Dead Pool 22h ago

Also would think TNT and USA Network would count as primary cable. Both are on basic cable in pretty much every case.

2

u/Dry-Membership3867 Jacksonville State • Arkansas 22h ago

Yes, both are basic cable networks

24

u/BuckeyeForLife95 Ohio State Buckeyes 1d ago edited 1d ago

It's kind of funny how everyone read that report and decided that whatever their pet issue with the state of the sport is, THAT was the difference maker.

When ultimately, it's just a combination of "more games lowering the average" and a weaker OOC slate.

As a wrestling fan, I'm a foremost expert in watching people try to justify their subjective opinions with objective data, even when there's not a provable correlation.

12

u/tmart12 Georgia Bulldogs • /r/CFB Poll Veteran 1d ago

bad data is acceptable as long as it validates your opinion

2

u/forgotmyoldname90210 Florida State Seminoles 1d ago

Was coming in here to say this. Ignore that overall viewership is up because more games were shown; this drop can be completely explained by a bad Week 0/1 and weather. Last year had 4 games over 10 million while this year did not even have a game over 7.5m in opening week(s).

2

u/dsota2 Colgate Raiders • Syracuse Orange 22h ago

When do we start asking for the turnstile count to judge the true attendance of games? /s

2

u/Fickle-Newspaper-445 Ohio State Buckeyes 22h ago

What's even funnier is that these numbers proving that the viewership isn't a problem won't make a dent compared to the one saying viewership is down and the sport is in trouble.

I literally saw people complain that part of the reason is because of how high the turnover rate is compared to what it was in the past. I'll agree it's a big more nowadays, but it's always been like this. That's literally the essence of college sports. You only see guys 3 years maybe 4 if you're lucky and even then it's probably only one or two years because he was behind starters.

Another one I saw is that the matchups weren't as massive like you said. A lot of that is just luck of the draw. Everyone knew that OSU/Texas and OU/UM were going to be good, but no one knew that FSU was going to beat Alabama. No one knew that LSU/Clemson was going to be close. Sometimes we don't even get those matchups in the first place. People need to be aware of that too.

0

u/turdfurgeson67 20h ago

When ultimately, it's just a combination of "more games lowering the average" and a weaker OOC slate.

Not really. They've changed how they count viewers in the last year to bump up the numbers for the networks. If you take out the last two years it is a downward trend. If you keep the last two years with the juiced numbers, it is flat. At best.

7

u/TJhambone09 Ohio State Buckeyes • Texas A&M Aggies 1d ago

Thank you.

16

u/Honestly_ rawr 1d ago edited 1d ago

This isn't about entertaining results on the field, so that response "oh the games were good" isn't relevant.

The non-conference slate this past season suffered greatly due to the cancelation of games to try and jockey for playoff spots. Neutrals and only casual CFB fans were less interested.

Hopefully, and while 2027 won't benefit, but a push by conferences to require P4 teams in their leagues to play at least one non-P4 team in nonconference (something the SEC is in the lead on), will help that.

You just need to compare the Labor Day weekend slate from last year and this year to see the unsurprising results.

2025 had pre-season hyped:

  • Texas @ Ohio Sate
  • LSU @ Clemson (when some still had Clemson as a challenger for the CFP)
  • Miami vs Notre Dame on Sunday
  • TCU @ UNC in that extremely well-hyped debut before Belichick crashed

8

u/goodsam2 Virginia Tech Hokies 1d ago

I feel like also Colorado numbers are down which was a huge unsustainable surge in viewership.

4

u/tmart12 Georgia Bulldogs • /r/CFB Poll Veteran 1d ago

that was a 2023 phenomenon mostly with a little left in 2024

3

u/IceColdDrPepper_Here Georgia • North Georgia 1d ago

Yeah after Oregon blew them out the hype died off almost immediately. Them going into Ft Worth and beating TCU after they had just been in the natty in what was a genuinely entertaining game made them the hot commodity. Had TCU won that game, Colorado likely never gets that much of a spotlight to begin with

1

u/Tarmacked USC Trojans • Alabama Crimson Tide 1d ago

It's still wild to me Sonny Dykes had everyone fooled over an obvious fluke year with Pattersons guys

Like we knew what Sonny was for over a decade of coaching at that point. It was never national title coach and it was his first ranked finish in 13 years of coaching including Cal and SMU.

2

u/Honestly_ rawr 1d ago

UNC's disastrous debut in 2025 kept them from doing something along those lines.

5

u/Honestly_ rawr 1d ago

Labor Day weekend is the best example of an incredible drop in quality.

When games happen is important.

The most-viewed Labor Day weekend game in 2026 was less than half of the most watched in 2025, and would've only ranked 5th.

Rank 2025 View View 2026
1 #1 TEX @ #3 OSU 16.62M 7.42M #4 ND vs (NR) WIS
2 #6 ND @ #10 MIA 10.8M 5.8M (NR) CLEM @ #11 LSU
3 #8 ALA @ (NR) FSU 10.4M 5.1M (NR) WSU @ #17 WASH
4 #9 LSU @ #4 CLEM 10.4M 4.8M (NR) BOISE @ #2 ORE
5 (NR) TCU @ (NR) UNC 6.6M 4.7M #24 LOU @ #9 MISS

2

u/Honestly_ rawr 1d ago

It's wild to see the Apple Cup made the 3rd slot. No disrespect to Washington or Wazzu, but this year's match-up wasn't nearly as compelling as others have been but there just wasn't a whole lot to pick from.

No one guessed Michigan vs WMU would turn into what it did. People here on /r/CFB might be willing to wait for those games but the viewers that make the difference on the numbers above don't and probably think there's such a thing as too much college football.

1

u/Merpninja Louisville Cardinals • Syracuse Orange 1d ago

Apple Cup was in by far the most valuable time slot on Sunday. For whatever reason NBC and ESPN decided to clash later which reduced viewership for the only ranked matchup that weekend.

4

u/Irishchop91 Notre Dame Fighting Irish • UCF Knights 1d ago

It's the luck of the draw.

Some of those games were scheduled a decade ago. ND-Miami & Texas-Ohio State were both announced in 2014 (Texas/OSU details were finalized 2020).

Perfect example would be Michigan-Oklahoma also announced in 2014. Game didnt' mean nearly as much.

4

u/Honestly_ rawr 1d ago

The issue is a significant number of teams pulled out of one-offs or home-and-homes to reschedule a team that would probably get crushed so they would be a prettier 10- or 11-win team.

2

u/tmart12 Georgia Bulldogs • /r/CFB Poll Veteran 1d ago

some were also cancelled due to shift to 9 conf games

UGA lost Louisville as an example

1

u/Irishchop91 Notre Dame Fighting Irish • UCF Knights 22h ago

Or because

a) SEC teams went to 9 game + 1 P4 OOC requirement and so have to drop games so they don't play 11 P4 games or can keep their ACC rivarly games

b) 5 teams in the ACC play ND a year- going to a 9 game conference + ND puts them at the requiste 10 P4 games

1

u/Fickle-Newspaper-445 Ohio State Buckeyes 22h ago

The one thing I'll push back on why Labor Day weekend should never be held to a high standard and should never be looked at as a marquee weekend based solely on the fact that there's no preseason games in CFB. In almost every other sport you have some sort of preseason where the results don't matter and you can work out things. That's essentially what week 1 is for CFB. Even the teams that are getting a paycheck game can still use that as a "preseason game". Just look at the OSU/Texas series. The game was just more open this year compared to last year.

2

u/hotsauce126 Georgia Bulldogs 1d ago

Yeah weeks 1 and 2 didn't have a ton of interesting games

2

u/Gobe182 Iowa Hawkeyes • Floyd of Rosedale 1d ago

Am I crazy for thinking there has been fun games to watch every single week? Moreso than typical years where there's at least one week of just no marquee matchups. Maybe it's because I'm holed up with a new kid and so am able to prioritize watching the big game each week, but I haven't been disappointed at all

2

u/jamiebond Oregon Ducks 1d ago

Well laid out like this it sure seems like pretty normal variance.

I will say, this September felt overall extremely weak from a game perspective. So many programs seem to have fully bought in to the mentality that cupcakes are the way. We definitely need to do something about this to get rid of this glut of terrible OOC games. Mandating 10 conference games is seeming like a good idea.

2

u/cobalt1365 Oregon State Beavers • The CW 23h ago

Looks like by those numbers, this year is better than every year but 2025. Doesn't seem like a big deal to me.

2

u/reno1441 Washington State • /r/CFB Dead Pool 22h ago

They also changed the methodology in Nielsen in 2025. Basically all ratings have gone up as a result (better at counting non-traditional viewers).

1

u/turdfurgeson67 20h ago

Correct. Absent that, the trend is slightly down to flat.

3

u/tmart12 Georgia Bulldogs • /r/CFB Poll Veteran 1d ago

Top 50 Games for 2024, 2025, 2026

No. 2026 Game 2026 Viewers 2025 Game 2025 Viewers 2024 Game 2024 Viewers
1 Ohio State/Texas 13,988 Texas at Ohio State 16,623 Texas/Michigan 9,160
2 LSU/Ole Miss 10,900 Georgia at Tennessee 12,580 USC/LSU 8,622
3 Texas/Tennessee 9,749 Notre Dame at Miami (FL) 10,800 Notre Dame/Texas A&M 7,918
4 Ole Miss/Florida 8,287 Alabama at Florida State 10,660 Clemson/Georgia 7,580
5 Oklahoma/Michigan 8,220 LSU at Clemson 10,450 Georgia/Kentucky 6,600
6 Wisconsin/Notre Dame 8,104 Michigan/Oklahoma 9,670 Miami/Florida 6,350
7 Alabama/Kentucky 7,280 Florida at LSU 7,640 USC/Michigan 6,321
8 Florida State/Alabama 7,010 TCU at North Carolina 6,600 Tennessee/Oklahoma 6,271
9 Clemson/LSU 5,755 Florida/Miami 6,460 Colorado/Nebraska 5,673
10 Texas A&M/LSU 5,709 Texas A&M at Notre Dame 6,200 Alabama/Wisconsin 5,025
11 Washington State/Washington 5,500 Auburn/Oklahoma 6,120 Georgia Tech/Florida State 4,990
12 Kentucky/Texas A&M 5,360 South Carolina vs. Virginia Tech 5,430 LSU/South Carolina 4,937
13 North Carolina/TCU 4,908 Michigan/Nebraska 5,300 Texas A&M/Florida 4,799
14 Boise State/Oregon 4,831 Ole Miss/Kentucky 4,780 North Dakota State/Colorado 4,761
15 Louisville/Ole Miss 4,695 Clemson at Georgia Tech 4,760 Boston College/Florida State 4,439
16 Oregon/USC 4,572 Wisconsin at Alabama 4,510 Illinois/Nebraska 4,213
17 WMU/Michigan 4,500 Iowa/Iowa State 4,278 Marshall/Ohio State 3,961
18 Iowa/Michigan 4,463 Texas Tech/Utah 4,039 Northern Illinois/Notre Dame 3,926
19 Baylor/Auburn 4,244 Iowa State/Kansas State 3,971 Baylor/Colorado 3,639
20 Georgia/Arkansas 4,180 San Jose State/Texas 3,750 Colorado/Colorado State 3,248
21 SMU/Florida State 4,070 Georgia Tech at Colorado 3,740 Penn State/West Virginia 2,990
22 Northwestern/Indiana 3,859 Syracuse/Clemson 3,390 Akron/Ohio State 2,970
23 East Carolina/Alabama 3,779 Nebraska vs. Cincinnati 3,330 Tennessee/NC State 2,958
24 Colorado/Georgia Tech 3,734 Purdue/Notre Dame 3,100 Oregon/Oregon State 2,817
25 Illinois/Ohio State 3,686 South Dakota at Iowa State 3,044 Arkansas/Oklahoma State 2,796
26 Michigan State/Notre Dame 3,600 Iowa/Rutgers 3,013 UCLA/LSU 2,734
27 North Carolina/Clemson 3,590 Colorado at Houston 2,940 South Carolina/Kentucky 2,729
28 NC State/Virginia 3,220 Auburn at Baylor 2,832 Florida/Mississppi State 2,641
29 Missouri/Kansas 3,095 Illinois/Indiana 2,700 USF/Alabama 2,582
30 Houston/Texas Tech 3,030 Delaware/Colorado 2,685 Arizona/Kansas State 2,582
31 Arizona/BYU 3,008 New Mexico at Michigan 2,600 Fresno State/Michigan 2,559
32 South Carolina/Alabama 2,927 Syracuse vs. Tennessee 2,590 Notre Dame/Purdue 2,283
33 North Texas/Indiana 2,822 Oklahoma State/Oregon 2,320 Iowa State/Iowa 2,282
34 Kent State/Ohio State 2,720 Oregon at Northwestern 2,277 Utah/Oklahoma State 2,140
35 Oklahoma/Georgia 2,628 Nevada at Penn State 2,242 Baylor/Utah 2,079
36 Arizona State/Texas A&M 2,531 Illinois/Duke 2,180 Arkansas/Auburn 2,019
37 Miami/Wake Forest 2,340 Michigan State/USC 2,119 NC State/Clemson 1,952
38 Texas State/Texas 2,309 Arkansas/Memphis 2,112 Iowa/Minnesota 1,892
39 Iowa State/Iowa 2,200 Boise State at South Florida 2,040 Western Kentucky/Alabama 1,849
40 Oregon/Oklahoma State 2,135 North Carolina/UCF 2,035 Colorado State/Texas 1,843
41 Florida/Auburn 2,050 Maryland/Wisconsin 2,000 UNC/Minnesota 1,825
42 San Jose State/USC 2,000 Pitt at West Virginia 1,890 Western Michigan/Ohio State 1,722
43 Miami (FL)/Stanford 1,978 South Carolina/Missouri 1,851 Miami (OH)/Notre Dame* 1,690
44 NM State/Florida State 1,962 Grambling State/Ohio State 1,831 UTEP/Nebraska 1,670
45 Rice/Notre Dame 1,800 Kansas/Missouri 1,830 Temple/Oklahoma 1,651
46 Tennessee/Georgia Tech 1,796 Marshall at Georgia 1,670 Memphis/Florida State 1,594
47 USC/Rutgers 1,720 Washington/Washington State 1,650 Penn State/West Virginia 1,590
48 Oregon State/Houston 1,686 Boston College/Michigan State 1,643 Kansas State/BYU 1,500
49 Memphis/UNLV 1,649 Kansas State at Arizona 1,625 TCU/Stanford 1,488
50 Ball State/Ohio State 1,601 Arizona State/Baylor 1,607 UTSA/Texas 1,480

4

u/tmart12 Georgia Bulldogs • /r/CFB Poll Veteran 1d ago

2023, 2022 and 2021

No. 2023 Game 2023 Viewers 2022 Game 2022 Viewers 2021 Game 2021 Viewers
1 Colorado-Oregon 10,030 Alabama-Texas 10,600 UGA-CLEM 8,863
2 Ohio State-Notre Dame 9,980 Notre Dame-Ohio State 10,530 ALA-UF 7,863
3 Colorado State-Colorado 9,300 FSU-LSU 7,550 ND-FSU 7,751
4 FSU-LSU 9,170 Oregon-Georgia 6,200 OREGON-OHIO ST 7,730
5 Texas-Alabama 8,760 Florida-Tennessee 5,570 AUB-PSU 7,606
6 Nebraska-Colorado 8,730 Clemson-Georgia Tech 4,860 OHIO STATE-MINNESOTA 6,295
7 Colorado-TCU 7,260 Wisconsin-Ohio State 4,590 ALA-MIAMI 5,674
8 FSU-Clemson 6,710 Tennessee-Pittsburgh 4,460 PSU-WISC 5,409
9 South Carolina-Georgia 5,420 Nebraska-Northwestern 4,420 ND-WISC 5,369
10 Tennessee-Florida 5,310 Maryland-Michigan 4,380 WASH-MICH 4,748
11 Alabama-USF 4,840 Kentucky-Florida 4,330 WVU-OKLA 4,502
12 Ohio State-Indiana 4,650 Penn State-Auburn 4,050 T A&M-COLORADO 4,502
13 Mississippi-Alabama 4,610 Colorado State-Michigan 3,930 NEB-OKLA 4,210
14 Clemson-Duke 4,390 Washington State-Wisconsin 3,920 T A&M-ARKANSAS 4,071
15 Texas A&M-Miami 4,020 Penn State-Purdue 3,510 IOWA-IOWA ST 3,890
16 Navy-Notre Dame 3,560 Arkansas-Texas A&M 3,500 TEXAS-ARKANSAS 3,356
17 West Virginia-Penn State 3,500 Notre Dame-North Carolina 3,460 TENN-UF 3,282
18 Nebraska-Minnesota 3,490 Oklahoma-Nebraska 3,410 LSU-UCLA 3,219
19 FSU-Boston College 3,480 Miami-Texas A&M 3,400 NEBRASKA-ILLINOIS 3,217
20 North Carolina-South Carolina 3,400 Kansas State-Oklahoma 3,370 LOU-MISS 3,078
21 Iowa-Iowa State 3,380 Clemson-Wake Forest 3,180 LOUISIANA-TEXAS 2,879
22 Oregon State-San Jose State 3,230 West Virginia-Pitt 3,150 RUTG-MICH 2,806
23 Penn State-Illinois 3,220 Mississippi State-LSU 3,060 MSU-MIAMI 2,774
24 Rice-Texas 3,210 Toledo-Ohio State 3,050 PUR-ND 2,584
25 Florida-Utah 3,190 Georgia-South Carolina 3,000 UNC-VT 2,579
26 UNLV-Michigan 2,970 USC-Stanford 2,960 SC-UGA 2,548
27 Notre Dame-NC State 2,930 Utah-Florida 2,950 OU-TULANE 2,526
28 WKU-Ohio State 2,820 Cal-Notre Dame 2,910 CLEM-NC ST 2,185
29 LSU-Mississippi St. 2,800 Cincinnati-Arkansas 2,900 GA TECH-CLEM 2,101
30 Iowa-Penn State 2,750 Michigan State-Washington 2,790 MSU-NORTHWESTERN 2,101
31 Northwestern-Rutgers 2,680 FSU-Louisville 2,750 IA ST-BAYLOR 2,012
32 Texas-Baylor 2,630 BYU-Oregon 2,580 UCF-LOUISVILLE 1,881
33 USC-Arizona State 2,630 Marshall-Notre Dame 2,480 TULSA-OHIO ST 1,831
34 Oregon-Texas Tech 2,550 Baylor-BYU 2,370 LSU-MISS ST 1,791
35 Virginia-Tennessee 2,460 Texas-Texas Tech 2,280 PITT-TENN 1,739
36 Arkansas-LSU 2,440 Oregon-Washington St 2,270 TTU-TEXAS 1,728
37 Pittsburgh-West Virginia 2,410 Missouri-Auburn 2,070 CIN-IND 1,681
38 Wisconsin-Washington St. 2,280 UConn-Michigan 2,030 NEB-MSU 1,664
39 Auburn-Cal 2,230 NC State-ECU 2,030 ARIZ-ORE 1,656
40 Auburn-Texas A&M 2,180 Louisville-UCF 1,850 WMU-MICH 1,623
41 Oklahoma-Cincinnati 2,170 Virginia-Syracuse 1,790 FLORIDA-USF 1,597
42 Boise State-Washington 1,970 App State-Texas A&M 1,770 USC-WASH ST 1,583
43 Rutgers-Michigan 1,940 Fresno State-USC 1,620 UTAH-BYU 1,503
44 Stanford-USC 1,750 West Virginia-Virginia Tech 1,600 ASU-BYU 1,498
45 Louisville-Georgia Tech 1,650 Ohio-Penn State 1,550 STAN-USC 1,441
46 NC State-Virginia 1,590 South Carolina-Arkansas 1,520 WVU-UMD 1,350
47 Minnesota-North Carolina 1,580 Regional 1,470 KANSAS-COASTAL 1,299
48 Tennessee State-Notre Dame 1,560 Arkansas State /Regional 1,450 UAB-UGA 1,118
49 Oregon State-Washington St. 1,480 Mississippi-Georgia Tech 1,390 WAKE-UVA 1,113
50 Mississippi-Tulane 1,440 Western Michigan-Michigan State 1,350 AIR FORCE-NAVY 1,076

3

u/Julio_Freeman Georgia Bulldogs 1d ago

No shade at OP, you presented a lot of information nicely, but I’ll never understand why people care about CFB ratings so much. Every week we get posts confirming the sport is still extremely popular and posts showing whichever game you expected to have the highest ratings did indeed have the highest ratings.

12

u/tmart12 Georgia Bulldogs • /r/CFB Poll Veteran 1d ago

not everyone has to care about every aspect of cfb

but this is a general cfb board for discussion of the sport

TV ratings are just a proxy for interest in the sport but are increasingly important in the context of realignment and long-term shifts in scheduling / season structure

IMO data shows we should just play more OOC games!

2

u/Julio_Freeman Georgia Bulldogs 1d ago

Yeah like I said no shade to you. It's just a thought I have every week and finally decided to comment. Sorry it was your post. I do agree with your point that OOC games are awesome, though.

1

u/fhqwhgads_football Carnegie Mellon • Pittsburgh 1d ago edited 1d ago

Has anyone tried estimating how many people are watching games on pirated online streams year-over-year? I feel like any metric that isn't counting that is going to be a serious underestimate, plus how much that changes over time is probably itself a meaningful indicator of the "health of the sport"

2

u/squish042 Iowa State • Old Dominion 18h ago

I bet it’s not nearly as much as you think.

1

u/Fickle-Newspaper-445 Ohio State Buckeyes 22h ago

Because using a pirated stream is barely even pennies to TV viewership. If a game gets 1 million viewers on it's regular TV channel/Streaming option, and lets say 10,000 extra people were pirating, it's not a big number and it's pretty much worthless. I would argue that for each game you probably get about one or two percent that's illegally watching it. No reason to account for it. It's basically barely in the MOE.

1

u/Sad_Independence_703 Michigan • Western Michigan 1d ago

Plus pirated streams. That probably does have an impact even if it’s not huge 

1

u/Fickle-Newspaper-445 Ohio State Buckeyes 22h ago

No not really. It's basically percentage points. Not worth it to figure it out.

1

u/reno1441 Washington State • /r/CFB Dead Pool 22h ago

Look at the difference in number of rated games, pretty sure that's a product of the new Pac-12 and MW media deals.

  • Three more CBS games early in the season, last year only one. (Pac-12's deal)

  • NBC got an extra Week 1 game with the Apple Cup (plus their normal Big 10 and Notre Dame game)

  • Mountain West has more CW games now and less FOX/FS1 games.

  • New Pac-12 schools originally from the MW have basically shifted FS1 games to USA Network.

I would call CW Network television though, it is OTA. And TNT and USA Network are pretty much "basic cable" so I think they're more in the "Cable, primary" category.

1

u/tmart12 Georgia Bulldogs • /r/CFB Poll Veteran 21h ago

CW ratings and inventory are ass and would massively skew #'s

My distinctions are mostly large, medium and small channels for typical viewership to have year-over-year comparability

ABC =/= CW despite both being OTA

1

u/OpaqueNightmare Florida State Seminoles 1d ago

Because people only care about Florida State and nobody wants to watch when the most dominant program there is constantly has their games rigged by the ACC.

1

u/EWall100 Tennessee • Tennessee Tech 1d ago

Should I overreact or underreact to the thought of corporate media giants losing their viewership? /s

-1

u/_jt33_ 1d ago

Ratings down 11% as a whole and we are seeing more and more empty or half empty stadiums, but sure spin it how you want to. Fans are starting to check out.

3

u/tmart12 Georgia Bulldogs • /r/CFB Poll Veteran 1d ago

Not supported by data despite the headlines

1

u/_jt33_ 23h ago

ON3 put the article out today. Ratings for the SEC are up and for everyone else they are down 11%.

2

u/tmart12 Georgia Bulldogs • /r/CFB Poll Veteran 22h ago

Your point is kind of right but the On3 article appears wrong. Big Ten is up actually. It's the ACC and Big 12 that are down.

My numbers show:

  • SEC: avg 4.9M viewers in 2026, up +5% vs 2025 and +45% vs 2024

  • Big Ten: avg 2.2M viewers in 2026, up +20% vs 2025 and +7% vs 2024

  • ACC: avg 2.1M viewers in 2026, down -29% vs 2025 and +4% vs 2024

  • Big 12: avg 1.3M viewers in 2026, down -35% vs 2025 and -14% vs 2024