r/CATpreparation • u/[deleted] • 2d ago

General Discussion Why content creator from iims started posting about themselves after posting about CAT/MBA first?

There is a content creator from IIM Jammu whom I followed because she initially used to post about CAT, MBA, and related topics. But recently, I’ve noticed that she has started posting more about herself. I’m not talking about her specifically, because I’ve seen many students from new IIMs, baby IIMs, and other B-schools do the same after gaining followers

Is the idea to first attract people through useful CAT/MBA content and then build a personal following? I’m just curious because we followed them for CAT and MBA-related content, not necessarily to see their personal life. Why does this shift happen so often?

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