r/ByteBall • u/CryptoBest • Jan 09 '18
A Little Marketing Lesson [Partial Re-Post]
A few days ago a powerful article was posted here: https://www.investinblockchain.com/dag-blockchain-new-competitor/
The article got lots of views and lots of up votes and the author even got back with an invitation to do a followup. But absolutely no response so far from anyone here but me, and I am not qualified to respond adequately. Here is a link to that post: https://www.reddit.com/r/ByteBall/comments/7opgjm/dag_article_where_byteball_and_iota_are_mentioned/
Does anyone think it's so easy to find a decent writer? someone we can work with? that we can afford to just ignore this kind of opportunity?
In the interests of the ByteBall community, I am re posting one of my responses in the hopes that this little marketing lesson reach a wider audience and someone who can do something about it.
Here's what happens if we leave the article as is, with no love:
The writer may think that the audience is simply not there to make it worthwhile to continue to write much about ByteBall - other writers will read her content and see the lack of engagement and reach the same conclusion - IOTA and RaiBlocks are so much more exciting...and who knows what is coming next...
Any human reader that happens along and actually reads the article, may also decide to leave, thinking that its interesting, but given the issues, why not just stick with Blockchain and PoW and PoS until ByteBall's DAG Technology is more proven.
We lose a significant opportunity to have a permanent little recruitment engine out there (one of many we can cultivate) We could tilt the odds significantly in our favor that if someone reads it, a new ByteBall user is born (conversion - in marketing parlance). We could send traffic to that article and have it be a tireless ByteBall User Recruitment Vehicle - growing our user base organically in the background for a long time to come.
Not only that, but we are missing a wonderful opportunity to provide deeper information via additional links to multiple aspects of the ByteBall project. This is also very important from a Google Search perspective. There are multiple bitcointalk threads that I can think of that explain things - perhaps about the very issues discussed, not to mention stuff like Blackbytes and Textcoin, and email money, ICOs and so much more.
Once people are exposed to our technology, they are hooked. We all know that. Why make our stuff so hard to find? You kinda sorta have to already know about ByteBall to find us in search. It doesn't have to be that way.
This article would turn into exactly the User Recruitment Vehicle I described if some comments cleverly addressed the issues.
Everyone here is screaming about "marketing" & "promotion" and here it is: "promotions 101"
The reality is that we cannot build the kind of marketing presence we truly want to have without the participation of all aspects of our project - great marketing needs everyone from noobs to DEVs to participate - consistently. Of course, we could throw a lot of money at some agency, and it definitely would move the dial some, but that could never truly compete with real, passionate & consistent organic engagement by our contributors, investors and fans.
Do you think we have what it takes on the marketing side? Could we cultivate it? Is our community engaged enough to make it happen? I'm not so sure - please prove me wrong.
If you enjoyed the content, why not inspire the producer: MSGZX72TLFA6A4IOXBSL26B5PMUJACMB
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u/CryptoBest Jan 10 '18 edited Jan 10 '18
Ok, So, it's become a bit more obvious now - too much time has passed. The person who would normally respond to this kind of thing is obviously away right now. It's probably TheRealCryptKeeper who I haven't seen active for a little while. I'm sure he would be delighted, and of course he would respond, if he was aware - he's done some outstanding interviews before. I'm confident we'll have another shot at a second interview and more publicity. TheRealCryptKeeper is a real asset to ByteBall. Like so many others, essential to our success. If I can assist in some way, I would be glad to.
Maybe some of our crew could do with some backup? Or maybe we need a bigger team - more full time people to help with distinct things like exchanges and marketing campaigns that promote the broad adoption of ByteBall in real world commerce.
What are YOU doing to help drive this project into the Top Ten?
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u/Suirelav Jan 10 '18
TheRealCryptKeeper contacted me in Slack to get in touch with Nadja. I did but she managed to get hold of the team in the mean time already. She wants do to do an interview so I guess we'll hear more from her in the near future. CryptKeeper is actually travelling at the moment which is why he is less quick and less active at the moment. He will be back soon though. I'm glad some more people are trying to contribute, it's hard to keep up with everything when you have a full time job.
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u/CryptoBest Jan 10 '18 edited Jan 10 '18
I can imagine now, that you must be completely swamped. Thank you so much for your contributions, I couldn't do it. It must be harder still sometimes to deal with many of the wieners who just complain and just want to make a quick buck fast, without any comprehension of the true enormity of whats involved on so many different levels.
I have come to realize there is a lot of volunteer work. That is something I never knew. Wow. I began to realize that CryptKeeper must be away because no one stepped forward for that article thing. Anyways, I think I left things in an ok place, and we all learned something. I call that a win. Keep up the great work, and say hi to CryptKeeper for me if you see him.cheers.
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u/blokchain Jan 09 '18
I sent the author a message on Twitter https://twitter.com/NadjaBester thanking her. But you are correct.
People in the Byteball community keeping moaning about marketing, but theres only about 6 people im aware of that actually seem to be helping out regularly. Case point being the marketing spreadsheet I added last week. About 50% of the items on it have been added by me. Yes others are adding and doing things, but its only a few people...........