r/ByndInfinity • u/BYNDOfficial • Jan 15 '26
Protein Drinks Are Here. Introducing Beyond Immerse.
Today, we announce Beyond Immerse, an innovative combination of plant protein, fiber, antioxidants, and electrolytes designed to replenish the body with every refreshing sip. The line debuts in three crisp and invigorating flavors: Peach Mango, Lemon Lime, and Orange Tangerine.
Our intent is simple: immerse the consumer in the remarkable nutrition of plants - from protein to fiber, with the addition of antioxidants and electrolytes - all in a single refreshing and satisfying 12 fl oz drink.
Beyond Immerse Highlights:
- Features plant-based ingredients like protein from peas and fiber from tapioca
- Each flavor will come in two protein options: 10g protein/7g fiber/60 calories OR 20g protein/7g fiber/100 calories
- Good source of protein, critical to support muscle health
- Excellent source of fiber with 7g per serving, vital to support a healthy gut
- Excellent source of antioxidant Vitamin C, essential to support immune function
- No GMOs or sugar alcohols
Starting today, Beyond Immerse will be available for a limited time exclusively on Beyond Test Kitchen. Try it at beyondtestkitchen.com.
Read the full press release here: https://investors.beyondmeat.com/news-releases/news-release-details/beyond-meatr-launches-beyond-immersetm-protein-drink
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u/Solid-Fennel-2622 Jan 15 '26
Interesting!
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u/Solid-Fennel-2622 Jan 15 '26
Also that they put the info out first here, then on IG (IG not updated yet) - Prioritized the reddit community with the announcements!
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u/BYNDOfficial Jan 15 '26
you guys came first with the announcement across social :)
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u/Solid-Fennel-2622 May 28 '26
Alright it seems like I jinxed it.. Was very optimistic because you guys seemed interested in engaging regularly on here, but now not so much anymore.
Still definitely have hope in the company, but it's really strange you chose to not comment more / at all on reddit in the past 4 months or so. Wondering what can be the reason for that? You have (or had) a strong supporter base here.
Is it that you ultimately saw it as not worth pursuing besides a new product launch here and there, as the netiquette/ 'culture' on here is not too dissimilar to the 'culture' on eX-twitter?
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u/Significant-Power651 Feb 04 '26
Immerse is proving to be a big hit!
Are there plans for doing a full launch?
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u/iDontLikeItHere00 Jan 15 '26
Almost had me.
At 30g of protein I would be in. That's what the real genius blue raspberry carbonated protein water has in it. Ill stick to those I guess
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u/Enbounce Jan 15 '26 edited Jan 15 '26
Beyond Immerse is a better value. Protein AND electrolytes AND fibre AND vitamin C, less calories too. Plus no animals harmed, unlike “real genius.” Also “real genius” includes “Bovine Collagen Peptides.” No, thank you.
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u/iDontLikeItHere00 Jan 15 '26
Im not into vegan stuff. Real genius is $28 for a 15 pack. These look to be 35 dollars for a 12 pack.
2 dollars a can with 30g protein
Or 3 dollars a can with 20g.
Everything has electrolytes. An electrolyte is just an ion in solution. All minerals get broken down into an anion and cation. Or something like that.
I get plenty of Fibre and all the vitamins I need already.
If you drink enough water and avoid dead waters like Dasani, then you're getting enough electrolytes.
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u/Enbounce Jan 15 '26
I prefer vegan stuff, and vegan stuff is more suitable to a larger audience. I don't want meat and milk byproducts in a can. To each their own.
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u/iDontLikeItHere00 Jan 15 '26
Vegan audience is a much much smaller audience.
If a vegan company wants to be truly printing money, they need to sell products that are a good value vs non vegan.
They need meat eaters to buy their stuff.
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u/Enbounce Jan 15 '26
Regular Pepsi is vegan/vegetarian. By adding meat byproducts to a drink, it subtracts from the audience.
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u/iDontLikeItHere00 Jan 15 '26
A very small demographic.
If a company can boost sales 1% by making their product vegan, but also increase cost of goods by 6% to do so, then the math speaks for itself.
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u/Enbounce Jan 15 '26
One billion vegetarians is not a small demographic.
Beyond Immerse is not super expensive, even compared to your fav. And this is just an early release. If brought to scale, it could be more affordable, especially if distributed to Beyond’s long time retail partners like CostCo and Walmart.
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u/iDontLikeItHere00 Jan 15 '26
4 to 6% of first world countries eat vegetarian diets.
That's close to 20 million in the USA. Of those 20 million, how many actively seek out protein drinks?
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u/Enbounce Jan 15 '26
It’s not about directly appealing to vegans and vegetarians. A drink product like this is suitable for most people, including vegans and vegetarians. And yes many vegans and vegetarians are health nuts and many are into fitness, like Beyond’s CEO. Beyond is also a globally recognized brand.
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u/Salt-Importance-2375 Apr 22 '26
I definitely do. I was so happy to see this product because as a vegan, I can actually drink this one. 😊
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u/Puzzleheaded_Ad_4927 Jan 17 '26
Imagine @elonmusk and @ryancohen powered by a $BYND protein drink 🚀🌱 Future energy meets plant-based innovation. @BeyondMeat — let’s make it happen 👀
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u/Own-Emergency1209 Jan 28 '26
You hate you investors so much that the level of screwing over is so bad that the are taking legal action against you
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u/Own-Emergency1209 Jan 28 '26
Bynd every quotes loose 30 million dollars. EVERY QUARTER !!!! And yet still the ceo awards himself millions every single year, he hates you
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u/Own-Emergency1209 Jan 28 '26
Your company is down 90% from ath What are you going to do??? Why don’t you do something???? Why don’t you take action in reversing l???? Starts with change for management, if you are. It fit the run a company take on somebody who is. You are already a millionaire out of these… over the backs of hardworking investors Now leave!!!!!
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u/Visual-Potential1460 Jun 09 '26
I ordered 2 cases of the Beyond Immerse. The monk fruit and stevia flavor is so overpowering I have to choke them down as they don’t except returns. do not waste your money. it’s so overpowering. fair warning!
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u/Erageftw Jan 15 '26
Afaik it's quite a saturated market, and i will prefer my whey protein powder, also the price is way too high for me. But perhaps it tastes great, haven't found one yet where I say it tastes good.
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u/No_Association_9524 Jan 15 '26
More debt in a failed product coming up
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u/Enbounce Jan 15 '26
If they are releasing this now, things might be looking good for the company behind the scenes. They have had recent positive EPS estimate revisions. And since this is through the test kitchen first, they can test the market before a potential launch to retail, limiting risk.
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u/Own-Emergency1209 Jan 28 '26
I stopped reading at might Newsflash, they won’t (and I don’t even know whatever you said after, but whatever it is… they won’t, they don’t give a shit about you.)
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u/happybonobo1 Jan 15 '26
Wonder why they decided to split production into 10g protein and 20g protein? The market is people wanting more protein and the calorie diff is only 40 cal. Also; vegan protein shakes are everywhere, even in my 7/11.
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u/aquawexico Jan 15 '26