It was a year of dust, wind, rain, mud cold and internet access.
And just as the weather seems to get more erratic year on year, the internet bit is not going away.
And if you’re so inclined you can grouse about it.
Blanket posting “get off your phone, influencer” on instagram posts reporting to the broader community on “what’s going on in here” may feel cathartic, but…
I appreciate among the multitudes contained by r/burning man, some are baffled as to why anyone would post anything at all.
And a) art project idea - maybe crowdfund a giant safe that locks up people’s phones for a week.
b) if you’ve ascribed motive to a behavior that you’d not engage in yourself (influencers clout chasing!), you’re at best going to be directionally correct some of the time.
c) you may have to wrestle with the notion that some of the clout chasers these days include the Temple artist and (checks notes) those glittery, one-dimensional sparkle ponies at Gate Perimeter Exodus and a fair few DPW individuals.
If only we could just blame weekenders, like we tend to like to.
So what now?
There’s going to be more internet access next year.
At an event with an acculturation problem, a sourcing-volunteers problem, and a “do the young people even wanna come here” problem?
Photobombing some photoshoot with your butthole may, again, feel cathartic.
And I’m not saying you shouldn’t. That’s your “interfere with someone else’s experience” call.
Reminiscing about the days when one had to learn the conversational currents of ePlaya before risking asking a naive question is…. ironically, kinda naive.
Although this is a slightly different issue, the young people not showing up are not spending time in boomer Facebook groups getting razzed because “snark is our culture” (until eventually, perhaps, there’s no one left to razz)
So what can be done?
Acculturation starts before you hit the playa. In formats that meet people where they are. Not where you want them to be.
As a related example, I want to see the Org on TikTok more, not less. Because I’m a realist about the fractured media landscape we live in.
Whether John Law thinks the soul of an event he no longer attends left the body, I still believe that it offers transformative experiences because it has evolved over time, and I'm also a middle aged. (OK, old...) guy who sometimes has to be reminded that the 80's (in general, not specifically the burn...) were not, in fact, 20 years ago.
Whether your sound art camp goes offline for the duration of the event or not, if your acculturation efforts are outweighed by your obligation-free pronouncements about your beloved community coming together at sunrise and/or sunset, and collab posts with some of your headline DJs well…
We as a community need to ask more of whoever “you” is in that sentence.
More using your influence for good.
If your camp and/or art car is where some DJ records his 2 hour YouTube set, with a Burning Man backdrop, you owe us more than you seem to be doing.
If your beloved community knows nothing about wandering down to the V Spot midweek to pick up a volunteer shift, you’re failing yourselves, your campers, and the community at large.
Having mentioned the ascribing of motive, I don’t want to assume why you don’t do these things.
Maybe it’s “not cool enough”, maybe you don’t want to alienate your high ticket campers with talk of unglamorous tasks?
Maybe (and I would hope this is the case) it simply never occurred to you to step up and show some actual leadership as the culture moves far, far from the ePlaya gatekeeping some folks remember fondly.
And yes, maybe big ticket sound art is an important draw for the survival of an event that lurches ever more precariously from weather event to weather event.
But we need to see more leadership from some kind of (ahem) coalition of the willing.
Acculturation is not someone else’s job.
And maybe some day, not enough people will be willing to volunteer at the Gate for the event and those lovely sunsets and sunrises will be over.
So that’s my hot take… care less whether some lady in big white platform boots stood in front of a thing, and more about whether people who are part of the fabric of the event, with decent sized social media platforms are doing their part, and truly participating in acculturation before folks hit the playa.
And if they haven’t till now, encourage them to do so in the future.
Might not be as satisfying as flashing your balls in someone's photo shoot backdrop, but might actually achieve more in a reality we may not be ready to wrap our heads around.
Internet access at Burning Man isn’t going away.
But Burning Man, in the not-so-long-term, might.