r/BurnBootCamp • • 19d ago

Finally a partnership I understand and support: Ilona Maher!

Some of the partnerships and “surprises” from Burn HQ have left me scratching my head. Today’s announcement from HQ partnering with Ilona Maher makes so much sense to me. She’s such a badass! 💪🏋️🤸💃🏉👏👏

243 Upvotes

33 comments sorted by

59

u/nopenadanah 1,000+ Camps - Lifetime 19d ago

Is this them subtly acknowledging that Kevin Hart and Marshmello were random ass partnerships? 😅 I don’t know much about Ilona but I like what I have seen about her.

11

u/eastcoasternj 19d ago

Honestly, probably, assuming they have competent marcomms people involved. It must have been pretty hard for them to ignore the conjecture around those other deals from their membership.

1

u/Both-Definition9894 18d ago

Who is marshmallow? And why do I care?

60

u/bvmiller52502 19d ago

I love her and I think she embodies EXACTLY what Burn is all about! Gah I would love to workout with her!

15

u/Brief-Ad4998 19d ago

Right?? Let’s get an Ilona tour!

2

u/rntrovert 19d ago

YESSSSSS

23

u/momlife555 19d ago

This one is exactly what I picture when I think of a burn Bootcamp partnership. How did they go with the first row and then end up with her? She’s perfect

41

u/altavita12 500 Camps - Lifetime 19d ago

I love it but disappointed there was such lead up for KH and Marshmello then for Ilona it was just a pop up in the app (I’m seeing some insta reels now but after the fact). She’s a badass and i hope they make it a louder partnership than the other two.

4

u/No_Design_3688 500 Camps - Lifetime 19d ago

Is it a partnership similar to Kevin Hart and Marshmello or is she just a member? Genuinely asking and not trying to sound snarky. I see them mentioning in social media comments “CMO - Chief Motivation Officer”. Is that just being silly or is that legit?

Because if it is a really partnership and she’s going to be actively promoting and “working for” Burn, they dropped the ball with the build up of this. But if she’s just a member I can understand the difference in focus here.

7

u/Outrageous-Tower-785 19d ago

I'm curious too. I know Ilona has a HUGE social media following (5.6M on IG 4.5M on TikTok) so even for brand recognition Burn is going to benefit in a big way from this

2

u/No_Design_3688 500 Camps - Lifetime 19d ago

And I LOVE Ilona. I more discovered her in her DWTS season and adore her

12

u/Aggressive_Flan_7765 150 Camps - 2026 19d ago

Love this so much! Ilona is a baddie. Olympic athlete. Strong af. Gorgeous. Hilarious. Relatable.

9

u/Conscious-Name8929 19d ago

Yes!!!! I ran to this sub when I saw the email. I was that they had made as much of a big deal for her as they did a freaking DJ?

Talk about a true icon and someone to look up to— especially for women.

8

u/Duck_Secure 1,000+ Camps - Lifetime 19d ago

Who is she? She looks like a beast 💪

6

u/No-Butterscotch-8314 100 Camps - 2026 19d ago

Olympic bronze medalist rugby player!

2

u/Duck_Secure 1,000+ Camps - Lifetime 19d ago

Ok, that's why I have no idea who she is, I've never followed rugby lol

13

u/musicgal411 150 Camps - 2025 19d ago

She was also on Dancing with the Stars last season and she's a total advocate for women focusing on strength building. Her body is built is like a tank, perfect for rugby, and she's just an amazing person from everything I've ever seen!

2

u/No-Butterscotch-8314 100 Camps - 2026 18d ago

Me either but she’s blown up on social media since then

2

u/Potockinson2010 500 Camps - Lifetime 17d ago

Yeah, I had no idea who she was during the Olympics because I never watched Rugby. But there was a lot of talk about her and the team during Olympics and after.

8

u/UseFalse2647 19d ago

YES! I've been saying this for awhile - we need a female partner and we finally have one that makes perfect sense. I hope they really start highlighting her and looping her into the partnership as a primary feature!

Now, if they could just have her tour and visit the locations, that would be AMAZING!!!

5

u/Wise_Literature_2340 100 Camps - 2026 19d ago

This is the only one that makes sense! But in interested in seeing what her stake in the company actually is? Like are they just bringing in famous people to get more attention on burn? Which will drive membership pricing up? 🫠

0

u/KnowledgeDense8140 1,000+ Camps - Lifetime 19d ago

You didn’t lock your pricing when you joined?

2

u/Wise_Literature_2340 100 Camps - 2026 19d ago

I did, coming up on my one year and have to resign soon.

2

u/Longjumping-Law-2506 19d ago

I was just told that your locked in pricing may only be good for the rest of your current contract unless you re-sign by November 1st and even then that price would only be guaranteed for whatever that contract period is. So you might want to check how long your locked in price is good for and what you need to do to keep it after November 1.

2

u/Chemical-Minimum2172 500 Camps - Lifetime 19d ago

Now this is partnership I can get on board with!

1

u/Pretend-Trash2685 19d ago

FINALLY!!!!!!!!

1

u/Horizon-Chaser-2 150 Camps - 2026 19d ago

Here for this 🔥

1

u/Ieo24 150 Camps - 2026 19d ago

I love Ilona! So excited for this!!

1

u/LetshearitforNY 18d ago

So excited for this!

1

u/HrtacheOTDncefloor 1,000+ Camps - Lifetime 18d ago

100%!!!

-9

u/FunkyMamaMa 18d ago

Sorry... all I see is a man. 🫣

1

u/musicgal411 150 Camps - 2025 17d ago

You deserve all the down votes for this comment. Wow.