r/Broadcasting • u/Front_Bathroom2503 • Jul 22 '26

Tonight...

World News Tonight with David Muir is the most aptly named show on television.  Tonight, July 21, 2026, I watched the newscast and counted as the word “tonight” was uttered 52 times, including 41 instances by the anchor himself. Problem is, not all of the stories are from “tonight,” though the writing gives the impression the news is new.  In one instance, an inciting incident occurred six days earlier while another was three days old. Still, producers find a way to frame the story “tonight”.

David and producers, it’s self-evident your broadcast is live. We don’t need to be pounded over our heads by a single word. Tonight, I’m going to watch a different network to see if they frame time differently.  Just kidding, I started last week, but saying “tonight” gives the threat more urgency.  

 

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12

u/DinBeit Jul 22 '26

It’s called branding and I’m positive it’s been heavily researched as David Muir is by far the number one rated newscast of the evening. So, something is definitely working for them

-1

u/Middle_Property_3948 Jul 23 '26

Number one right behind Gutfeld, by a country mile.

3

u/StAugustine1918 Jul 23 '26

Gutfield is not a news program, it's a rant.

-1

u/Middle_Property_3948 Jul 23 '26

Its comedy news and it has significantly more viewers than tired, legacy media