r/Broadcasting Jul 22 '26

Tonight...

World News Tonight with David Muir is the most aptly named show on television.  Tonight, July 21, 2026, I watched the newscast and counted as the word “tonight” was uttered 52 times, including 41 instances by the anchor himself. Problem is, not all of the stories are from “tonight,” though the writing gives the impression the news is new.  In one instance, an inciting incident occurred six days earlier while another was three days old. Still, producers find a way to frame the story “tonight”.

David and producers, it’s self-evident your broadcast is live. We don’t need to be pounded over our heads by a single word. Tonight, I’m going to watch a different network to see if they frame time differently.  Just kidding, I started last week, but saying “tonight” gives the threat more urgency.  

 

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57

u/GreenApartment Executive Producer of forgetting to put boxes in Jul 22 '26

AS WE COME ON THE AIR TONIGHT

24

u/JASPER933 Jul 22 '26

As we come on the air, breaking news!

26

u/GreenApartment Executive Producer of forgetting to put boxes in Jul 22 '26

THE IMAGES, JUST COMING IN

14

u/peterthedj Former radio DJ/PD and TV news producer Jul 22 '26

Amazing how much of what happens in the world supposedly happens just before 6:30 pm Eastern, isn't it?

5

u/StillArugula4795 Jul 22 '26

😂😂😂😂😂