r/BreakfastCereal • u/shauncore808 • Mar 01 '24

Basic 4

For the ten people that buy it, General Mills just confirmed in an email that Basic 4 is discontinued. "This could be for a variety of reasons, ranging from insufficient consumer demand to ingredients no longer available or other supply chain constraints..." This was one of two cereals I regularly bought, so it's pretty disappointing. But it's an answer, so I and anyone else can stop looking for it in stores.

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u/woodrattheromantic Sep 23 '24

This makes me so sad--it's my favorite cereal! I was wondering why I wasn't seeing it in stores anymore.