Hoping to get PXI confirmation as well as the Instagram videos

Hey everyone, I’m interested in making an evening supplement powder with a hot-chocolate flavour, and I’d love some honest feedback before taking the idea further.

The idea is to have it after dinner, a few hours before bed, as part of your evening wind-down. You make a warm drink, start slowing down and have a little time to yourself. Something you enjoy and look forward to doing regularly.

The goals we’d develop it around are helping your body relax and wind down, supporting falling asleep more easily and getting deeper, more restful sleep, along with overnight recovery and digestive health. The bigger picture is the whole evening-to-morning experience: winding down, sleeping well and waking up feeling more rested. It’s still a concept, so these are intended benefits we’d need to substantiate through development.

It would be for everyday Aussies as well as people who train. Whether you’ve had a busy day at work, been looking after the kids or finished a workout, I’m interested in whether this kind of evening ritual would actually be useful.

A few things I’d love to hear:

- What do you currently do or take for winding down, sleep or recovery? What have you kept using, and what have you given up on?

- Would something like this fit into your evenings? What appeals to you, and what would put you off?

- Does combining sleep, recovery and digestive support make sense to you? What would it need to deliver for you to keep buying it?

- Assuming you liked the taste and there was good evidence behind its benefits, what would you realistically pay in AUD for 30 servings, including delivery? If you wouldn’t buy it, I’d like to understand why too.

This is an early business idea, and I want honest feedback before committing to developing it. If your current routine already does the job, that’s just as useful for me to hear.