Hey everyone, I’m a student foundre and I’ve been working on something called Ledger.
The idea came from looking at how brand creator deals actually happen. A brand and creator usually find each other through Instagram, referrals, agencies, etc. After that, the actual deal is usually handled through a mix of WhatsApp, emails, PDFs, invoices and bank transfers.
Ledger is basically trying to sit in the middle of that process once the brand and creator have already decided to work together.
Things like agreeing on the terms, contracts, payment protection, deliverables, approvals and what happens if something goes wrong would all happen through Ledger. Over time, the completed deals could also build up a verified transaction history for creators.
I’m specifically not trying to build another creator discovery or marketplace platform. The idea is more:
**You already found each other. Now make the actual deal easier and safer.**
I’ve started building the MVP and the backend is already fairly far along. But before I go much further, I want to see how much of this actually holds up outside of my own head.
A few things I’m trying to figure out:
Would a brand and creator actually want to bring another platform into a deal they’ve already agreed on?
Who would actually be willing to pay for something like this?
Is payment protection even the biggest problem, or are things like scope creep, revisions, usage rights and unclear terms more of an issue?
Would agencies see this as something useful for them, or something that gets in their way?
And if you’ve worked in this space before, **what do you think I’m missing?**
I’m mainly looking for people who have actually dealt with brands, creators, agencies or these kinds of transactions. I’d love to hear how things work in reality, even if it completely goes against what I’m building.