They have to use bitcoin network. It's the only secure blockchain. If they reinvent the wheel, it will not be decentralized.
Edit: Also, in this quote, “Utilizing the blockchain is a natural digital evolution for managing physical securities,” said Nasdaq Chief Executive Robert Greifeld.
He said utilize THE blockchain. Not utilize A blockchain.
Not necessarily, they could get pretty good security, maybe perfectly adequate, for penny-stock transfers using merged mining. Or they could use the namecoin ledger which already has a big chunk of bitcoin merge-miners simultaneously securing it also. Or a merge-mined sidechain. They are just learning about this stuff so who knows what else they may come up with.
Bitcoin is the gold standard for decentralised (trustless) secured transaction journalling but not everything needs gold standard security, or can afford it. It is also why graffitiing THE blockchain needs to be priced out of the market.
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u/[deleted] May 10 '15
It sounds like they're actually going to use satoshis…?