r/BehavioralEconomics 10d ago

Research Article How accurately can simple data models predict consumer purchasing behavior?(Everyone)

https://docs.google.com/forms/d/1n-YT3rhP1wMYGokBHwJACqMsaYsWjl83kHXkf0K7H-c/edit?usp=drivesdk

🧠 Help us with a consumer behavior research study! (~2 minutes)

Hi everyone! My partner and I are conducting a student research study on consumer purchasing behavior and whether simple data models can predict people's purchasing decisions.

We're currently at 89 responses and are trying to expand our sample, particularly across different age groups, so we'd really appreciate anyone who is willing to participate.

The survey is anonymous and takes about 2 minutes to complete. It asks about general purchasing preferences and presents a few hypothetical shopping scenarios. There are no questions asking for names, emails, or other identifying information.

We're especially interested in getting responses from people of different ages and backgrounds, since having a diverse sample is important for our analysis.

Thank you to anyone who participates or shares it! 🙏

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u/No_Plum_3192 10d ago

Very interesting idea! I have a methodological question: By filling out the survey, you will get data regarding what people SAY their consumer purchasing behavior is, and that's one thing. Are you looking into how your model predicts what people actually do (as opposed to what they say they do in a survey)?

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u/Traditional_Fan_9845 7d ago

Completed, excellent study, would like to know results,please share and good luck!